Keeping The Memory Warm:Research On The Intergenerational Communication Of Intangible Cultural Heritage

Intangible cultural heritage is a kind of spiritual patrimony which is closely to people’s life and passed from generation to generation.In mass media communication,intangible cultural heritage is presented as cultural memory and played the function of moralization and construction in social development.As a kind of living culture which is passed from generation to generation,intangible cultural heritage is disseminated by people’s language and gesture between generations.It is point that information exchange activities based on intergenerational relations between disseminator and embracer.In the new media environment,although internet technology has made the intergenerational communication of intangible cultural heritage developed from family to society in scope and from interpersonal communication to mass communication in media,but people’s communication activities still faced the rupture phenomenon in some degree.Human being is the subject of cultural communication.Intangible cultural heritage always closely linked with specific cultural space and cultural tradition.It is a new problem that how to make the intangible cultural heritage passed from generation to generation and realize the continuity of cultural space or cultural tradition.This article is taking the Chu opera in Hubei as an example,which is a national intangible cultural heritage project.By means of document research,questionnaire survey and other methods,this article will analyse the condition of intergenerational communication of intangible cultural heritage based on the theoretical framework of cultural memory and cultural communication,to explore some strategies to mend intergenerational rupture phenomenon and walk out of the dilemma.The whole article includes several aspects as following:Firstly,based on the theory of cultural memory and cultural communication,this article will expound the character of intangible cultural heritage from media,connotation and social function,differentiate and analyse the concept of intergenerational communication from micro-level and macro-level,and discuss significance of intergenerational communication of intangible cultural heritage from internal need and inevitable requirement.Nextly,this article will explain the current situation of intergenerational communication of intangible cultural heritage from change of communication scope and media,analysis propagation characteristics from the point of disseminator,embracer,contend,space time and communicating effect according to case analysis.Meanwhile,this paper have groundbreaking advanced three categories for mode of intergenerational communication of intangible cultural heritage.Then,this article analysis the intergenerational communication dilemma from pattern of manifestation,negative influence and reason of intergenerational fracture according to the result of questionnaire survey and case analysis.Ultimately,aimed at our national conditions and the actual situation of intergenerational groups,this article put forward some communication strategies on the level of government,public and media organization.It is specific included that perfect the communication chain and communication condition,motivate intergenerational group’s communication dynamic and practice and increase the communication density and communication channel.