Study On Visual Narrative In Chinese Local Brand Image Design Under National Trend

With the deepening of my country’s cultural power strategy,national pride and cultural self-confidence have become hot topics,and the subsequent national trend has gradually triggered a new consumption boom,and local Chinese brands have also emerged.,under the influence of the "national trend",the cultural shaping,transformation and upgrading of the brand image has been continuously concerned and widely praised by consumers.However,under the boom,there are still design problems such as misuse of elements and poor creativity.This paper conducts theoretical and applied research on the current national trend of Chinese local brand image creation,and attempts to introduce visual narrative theory to discuss strategies and methods to solve related problems.First of all,this paper summarizes and summarizes the visual narrative,analyzes the narrative structure and narrative elements of the visual narrative,and explains the operating mechanism of the visual narrative.According to the existing books and papers,it summarizes the application methods of visual narrative,and lists and analyzes the related fields involved in visual narrative,and then clarifies the specific definition and design category of visual narrative theory.Secondly,this paper sorts out the relevant theories such as the rise of Guo Chao Feng and Chinese local brand image,describes the characteristics of China’s local brand image and the origin,style characteristics and development trend of Guo Chao Feng,and explains the Guo Chao Feng.The influence of Guo Chao Feng on Chinese local brands has clarified the research object and laid the foundation for the combination of the later visual narrative and the Chinese local brand image under the "Guo Chao Feng".Finally,this paper analyzes the narrative principles and narrative strategies of the visual narrative design of Chinese local brand images under the "national tide",and interprets the visual narrative through excellent national tide cases,and finally draws the narrative theme,narrative plot,and visual narrative in visual narrative.Relevant strategies for narrative expression,clarify the methods and methods of updating Chinese local brand image,and then solve the problems of Chinese local brand image design under the current national trend,and guide more Chinese local brands to carry out in a healthy,high-quality and original way.Brand image update.