Situational Empowerment-Research On Brand Visual Design Under Scene-based Narrative

In this paper,from the perspective of "Scene",combined with narratology and visual design and other related fields of research,take brand enterprises,museums and other internal scenes as the research object for detailed and in-depth analysis.First of all,the existence of visual space language and the mastery of the basic principles have important research value for the present and future visual communication design.Based on the multi-dimensional development of visual communication design,visual design has gradually become three-dimensional,spatialization,and the table adapted to the development of design in the information age makes the brand publicity realize the scene,and discusses the performance and content of the scene narrative in the narratology,the display space of exhibits,facilities,atmosphere and other elements are interrelated,forming a unique scene To give visitors a deep experience,to give space a unique meaning and emotional resonance.Secondly,the scene is divided into three types: physical scene,behavior scene and virtual scene.Through the display theme and display style of "field",the meaning generation,atmosphere creation and activity experience of "Scene" and the display perspective,route arrangement and media contact of "human",the scene visual construction in narrative space is analyzed;secondly,through the scene communication From the perspective of communication motivation,communication role and communication effect,this paper analyzes the scene based communication path,and then summarizes the value of this communication form in three aspects of enterprise marketing,cultural gaze and urban scene construction from the perspective of human,interpersonal and community communication;finally,it analyzes the scene based value,that is to say,from the perspective of scene,it gives the practical value The suggestions and future prospects of the bank are expected to provide reference ideas for the new marketing and promotion of traditional brands.It also provides a feasible construction idea of how to effectively carry out online publicity for brand enterprises in the economic environment under the severe epidemic situation.