Research On The VI Design Of Clothing Brand Based On Traditional Dress Patterns

This topic is about the combination of traditional elements and modern clothing brand VI design,in which traditional elements are mainly studied by the patterns on traditional Chinese clothing.Based on the principle of studying and learning the design methods of traditional patterns,the author researches how traditional elements can be better integrated into the design of modern apparel brand VI.On the one hand,he wants to study the design ideas and design methods of traditional Chinese clothing patterns and explore the design wisdom of the ancients,on the other hand,he wants to carry on the traditional Chinese spirit of creation and unique oriental aesthetics into the current living environment and design industry development,and find the design style,design methods and design paths that fit with contemporary times.At the same time,the VI design language can be borrowed to convey the unique cultural attributes of the country in many aspects,angles and levels,so as to enhance the value of modern VI design and further develop the study of VI design methods for clothing brands in China for better implementation in practice.The thesis consists of seven chapters,of which can be divided into five parts according to the content,the focus of this paper is the fourth part of the article,that is,the fourth and fifth chapters of the thesis.First of all,by combing the historical development of Chinese traditional costume patterns,it is easy to find that the development of Chinese traditional costume has not been intergenerational,and the development of each pattern implies a corresponding social development,and to a certain extent,the changes in the pattern themes can reflect the degree of social development at that time.Secondly,in the fourth chapter,we analyze the pattern characteristics of Tang,Song,Yuan,Ming and Qing dynasties,find out the pattern design rules,discuss the feasibility of applying traditional costume patterns to modern design clothing brand VI design,and put forward the four design methods of "determining the elements,tracing the shape,eliminating redundant shapes,simplifying,harmonizing colors,and extending the meaning and externalizing the concept." The four steps of design methods are applied in the subsequent projects.Finally,the study of traditional costume patterns,from the origin of the patterns made to trace,the composition characteristics,composition elements,combination characteristics of traditional costume patterns,the inner rules of the patterns and the overall color matching of the patterns summarized and analyzed.The project finally selects the Tang Dynasty costume pattern of Bao Xiang Hua for innovative and extended design,and applies it to the VI design of the proposed clothing brand.This topic mainly studies the design method research of China’s traditional costume pattern elements in modern vision,the essence of which is the study of the conversion method of traditional patterns and modern graphics,and is the theoretical design research of the contemporary expression of traditional elements.Through the research of the above theoretical issues,we try to find a balance point between traditional costume pattern elements and modern design,and integrate the two to explore a method and approach to the design of clothing brand VI with more local characteristics in China.