Research On Ape Character Design Under Cross-Media Narrative

With the development of network and digital technology,the ways of information dissemination are becoming more and more diverse,and the era of media integration has arrived,in which new media and traditional media cooperate and blend with each other.In the cultural context of "telling Chinese stories well",artistic creation requires works to show the background of the story and the real society in addition to embodying social symbols,and the organic interaction between creators and audiences,which makes cross-media narrative a post-classic The most important field in narratology.This article points out that the current industrial practice focuses on the extension of the story and the expansion of the world view when conducting cross-media narrative,and does not focus on the narrative subject of "role",so some excellent cross-media narrative texts appear IP Subsequent development is weak.Therefore,increasing the cross-media capabilities of the characters so that the characters can adapt to different media and gain new life is an urgent problem to be solved.As an ancestor of humans,"ape" belongs to primates and has a natural affinity for human beings.Its image satisfies the freshness and curiosity brought by animal images,and also satisfies the affinity and universality of anthropomorphism.Therefore,ape characters are popular images.Has not been absent from any medium so far.The article focuses on the role of apes,and conducts the following research and analysis:First of all,this paper systematically sorts out the ape characters in China and the West,especially from the perspective of cross-media narrative,examines the image differences of "apes" in different media,and analyzes the characteristics of the classic ape characters in different media.Analysis: 1.Folk tales,because of their weak literary nature and emphasis on allegorical expressions,make the motifs such as "ape robbing marriage" always active and widely circulated.2.In the traditional Chinese painting works,due to the rise of the academy-style painting in the Song Dynasty,the emphasis on the combination of form and spirit is emphasized,and the dynamic of apes and monkeys is emphasized to show the characteristics of "tame and agile".3.Due to the development of digital special effects technology,the audience’s aesthetics have improved in film and television works,which in turn stimulates the demand for spectacle characters.Ape characters need to have both visual freshness and rationality of character behavior,thus presenting a kind of "based on spectacle".imagined reality".4.Children’s picture books show a "gentle and reliable" image due to the needs of the target audience to transform the sense of ape’s power into a sense of security.5.The"exaggeration and confusion" in NFT works due to the identity of human beings in the post-human era.Through the above analysis of the characteristics of ape characters in various media,the relationship between the external visual effects and internal cultural connotations of ape characters is further sorted out.From the visual aggression of the ape characters,we can see the human pursuit of power,from the anthropomorphic shape of the human to the human’s desire for self-worth identity,from the visual dislocation to see the thinking in the post-human era,and Human beings’ critique and struggle for their own identity in the context of human-machine symbiosis.Finally,this paper takes ape characters as an example to propose creative strategies and methods for character design in a cross-media context: 1.Streamline the shape to enhance reproducibility,and symbolic elements to enhance recognition.2.Distinguish the head,body,and limbs of the characters to enhance expressiveness and facilitate cross-media reconstruction.3.Actively add subcultural elements to increase communication.4.Shaping an imperfect initial form creates a sense of cultivation.5.Set the primary and secondary characters for the role to reserve space for Erchuang.6.Create a sense of dissonance to create a "famous scene" that facilitates the spread of memes.Ape characters have unique research value in stories in any medium,or all characters with realistic prototypes or constructed by human objective experience can be activated in a new narrative mode constructed by cross-media narrative.Through the above research,the article verifies that the reverse character design at the end of the communication chain is a creative method that adapts to the background of the new era,and at the same time provides new ideas for character design in the new era.