A Cross-media Narrative Strategy Study Of Chinese Animated Qin’s Moon

With the advent of the era of media convergence,excellent story texts can flow between different media platforms,becoming the power source of cross media narration.The foundation of the entire series of works of the Qin Dynasty Mingyue is the novel text,which creates more relevant texts by depicting the details of the story and supplementing the experiences of the characters.Such rich text content facilitates the Qin Dynasty Mingyue to use various platforms to establish her own story world and gradually expand the boundaries.Hangzhou Xuanji Technology Co.,Ltd.actively adjusted its derivative model of "Qin Dynasty Mingyue" IP,changed its development strategy,and further enlarged and refined the Qin Dynasty world depicted in the novel text;"By reasonably and orderly expanding the story world in various forms such as animation,film,film,comic,and games,we have successfully created a series of works and universes of" The Moon in the Qin Dynasty ",completed cross media communication and narrative chain proliferation,and achieved good results overall.".In the process of cross media narration,the producer discovered the tremendous creative power and economic value behind the fan community,and constantly guided them to participate in the narrative process.This not only made the fans become loyal audiences in the Qin Dynasty world,but also further promoted the animation brand using the fan effect.The article takes "Qin Shi Ming Yue" as the research object,using text analysis and literature research methods,and using cross media narrative theory,story world theory,intertextuality theory,etc.as theoretical support,to study the process of realizing cross media narrative in the novel text of "Qin Shi Ming Yue" through various media platforms.Firstly,the article briefly expounds the current development situation of domestic animation,combing the textual significance and cross media narrative theory connotation of the novels of the Ming Moon in the Qin Dynasty;Then,it analyzes the advantages of cross media narration of "Qin Shi Ming Yue" from both the market environment and its own content,and lists all text forms of "Qin Shi Ming Yue" IP on different platforms so far.The novel text is transformed through symbols and disseminated on different platforms: it builds the basic framework of the story world using the novel text,expands the story world using animation,film and television,and uses games,cartoons,and derivatives to attract fans to join.In addition,animation producers also attach great importance to the participation and feedback of fans in cross media narratives.This article analyzes the psychological motivations and forms of fan participation in the production process.Finally,it reflects and summarizes the problems in the cross media narrative process of "Qin Shi Ming Yue",and provides new ideas and suggestions for the cross media narrative communication of other domestic animation.