Application Research Of Virtual Character Image Design In Ear Health Science Popularization

An important task of modern medical science popularization is to alleviate the contradiction between the increasing demand of the masses for health science popularization and the lagging medical science popularization.In order to find an effective way to solve such contradictions,this paper analyzes the communication mode of virtual character image(IP image)under the background of information,discusses the main demands of popular science publicity,and integrates the interesting and story characteristics of IP image design into the health science publicity.Combined with the graduation design work JUST EARS,taking the application of ear health science popularization as an example,this paper gives a kind of corresponding countermeasures.In the process of brand communication,the virtual character image that can represent the brand image and deliver the brand temperament is called IP image in today’s context.Due to the consumption habits of modern people,The image of IP is often lack of cultural connotation,with the characteristics of FMCG,and its IP brand is difficult to get long-term development.At the same time,popular science design is also facing the situation of a single type of works,in order to broaden the influence of popular science propaganda,improve the readability of popular science,combining with the emerging media has become an indispensable way.On the basis of studying the current situation and problems of IP image design and health science popularization,this paper combines ear health science popularization and IP image design,grasps the pain points of both sides,and studies and designs the IP image science popularization brand JUST EARS.This paper summarizes the shortcomings of IP image design practice research in the lack of cultural connotation,to solve the problems of popular science design research lag,outdated form,single mode of communication.In IP image design,on the one hand,the visual appreciation has been ensured,the story has been integrated,and interesting characteristics of IP image has been added.On the other hand,the accuracy of popular science content also has been ensured.When conducting the cultural and creative design,combined with the current "blind box hot",through the way in line with the audience’s psychological expectations for the popularization of popular science brand,the brand’s will be spread further.In the popular science brand JUST EARS,the IP image plays a role in connecting consumers and the brand.At the same time,it will integrate scientific connotation into IP image design,develop popular science design with the help of popular culture attributes of IP image,enhance the influence of medical popular science publicity,and inject fresh vitality into popular science design.