Research On Image IP Design Of Ji County Apple Brand Based On The Design Methodology

In recent years,the development of brand image IP has attracted much attention,and the brand vision system constructed with "image IP" as the center has been widely accepted and once became a craze.Designing and promoting the brand’s visual image through image IP is conducive to arousing the emotional resonance of users;enhancing the economic value of the brand;at the same time,the derivative market of image IP also brings huge benefits to the brand.Therefore,how to create an image IP that highlights the brand’s characteristics and can truly connect the brand and users through the image IP has become a topic worthy of research at present.As a design methodology,design theory has guiding significance for the research on brand image IP design.To explore the law of brand image IP design from the perspective of design theory can have a more comprehensive understanding and grasp of brand image IP design;design theory focuses on design It also emphasizes the external factors of design.The brand image IP design based on design theory can coordinate the concerns of the brand and users,and design an image IP visual system that faces users and focuses on the core concept of the brand.A number of agricultural policies of the State and the Ministry of Agriculture show that it is of great significance to promote the construction of agricultural brands.Building an agricultural brand system,excavating the cultural connotation of the brand and enhancing the marketing power of the brand are the key points of promoting the brand to strengthen the agricultural industry.These contents are inseparable from the brand.Visual image.Ji county apple brand,as a regional agricultural brand in Ji county County,Shanxi Province,helps Ji county County achieve poverty alleviation.It is an agricultural brand with both humanistic feelings and economic value.However,the current brand visual image is not clear and unified,which has become the current Ji county apple brand.The important task of brand design is to formulate and build a brand visual system based on the apple image IP of Ji county County on the basis of repeated communication with the Ji county government.This paper takes design theory as the theoretical research method and brand image IP design as the research content.The overall idea of ??the thesis is from general to individual.First,through literature research and case analysis,the internal and external factors of brand image IP design are clarified,and the current brand image IP design is further studied.The "things" and "things" of design,explore the promotion of design theory to brand image IP design;then take Ji county apple brand as the research object,use the research ideas of design theory to analyze the design goals of its brand image IP,using the form of questionnaire to study the external factors of its brand image IP design.Since the target users of Ji county Apple’s brand image IP are extensive and not easy to be specific,the target user range is expanded from Ji county Apple to Apple.Feedback on Apple’s purchasing behavior and its purchasing tendency into the IP design of Ji county Apple’s brand image,and put forward a design strategy to guide the selection and adjustment of internal factors.Based on this,design practice is carried out to test the feasibility of the theory.