Research On The Measurement Of Symbiosis Level And Path Optimization Of Cultural Tourism Industry In Yunnan Province

Culture endows tourism with connotation and quality,and tourism gives cultural innovation and vitality.The integrated development of cultural tourism industry is an inevitable trend to comply with the laws of industrial development and respond to the requirements of national strategy.In the process of continuous and deep integration of the cultural industry and tourism industry,the resources,products,markets,formats,values and management are constantly integrated and penetrated through the symbiosis interface,forming a symbiotic development state of integration,interaction and coordination.Under this background and trend,and on the basis of the natural correlation between the two industries,the symbiotic development of China’s cultural industry and tourism industry emerged as the times require,and has become an important theme of the current development of cultural tourism industry.Cultural and tourism industry integration is the inevitable trend of the sustainable and healthy development of cultural and tourism industry,and also the ultimate goal of cross-industry development.Cultural and tourism industry symbiosis is the necessary path to achieve the deep integration and development of cultural and tourism industry.Promoting the high-quality and in-depth symbiotic development of the cultural and tourism industry is of great significance to the upgrading of the cultural and tourism industrial structure and the high-quality development of the region.As a major province of culture and tourism,Yunnan has a profound historical and cultural heritage,rich tourism resources and unique conditions for the symbiotic development of culture and tourism.Under the joint action of policy support,technological progress,market demand and other factors,the symbiosis of cultural tourism industry in Yunnan Province has developed to a certain extent.However,at present,there are still outstanding problems such as weak symbiosis awareness,homogeneous symbiosis subjects,low efficiency of symbiosis interface,poor symbiosis environment,and insufficient symbiosis guarantee.Therefore,in order to promote the in-depth development of cultural tourism industry symbiosis in Yunnan Province,promote the transformation and upgrading of cultural tourism industry structure and high-quality development,it is necessary and valuable to measure the level of cultural tourism industry symbiosis development in Yunnan Province and explore its influencing factors.This paper takes 16 prefectures and cities in Yunnan Province as the research area,based on the symbiosis theory,industrial correlation theory and regional synergy theory,measures and analyzes the symbiosis development level and driving factors of the cultural and tourism industry in Yunnan Province from 2010 to 2019 by constructing the evaluation index system of the comprehensive development level of the cultural and tourism industry,using the symbiosis degree model,symbiosis coefficient model and geographic detector model,And put forward countermeasures and suggestions for the problems existing in the symbiotic development of cultural tourism industry.The main conclusions of this paper are as follows:From the perspective of the development level of cultural industry and tourism industry,the comprehensive development level of cultural tourism industry in Yunnan has been continuously improved,but the regional differences are significant.From the provincial level,the comprehensive development level of the cultural and tourism industry in Yunnan Province has shown a continuous upward trend.The tourism industry has a higher starting point than the cultural industry,but the development speed of the cultural industry is relatively fast,and exceeded the comprehensive development level of the tourism industry in 2017;Based on the city level,there is a large gap in the development level of cultural tourism industry in each state and city.Kunming,Chuxiong,Dali and Baoshan are far more than other states and cities.From the perspective of symbiotic development of cultural tourism industry,the level of symbiotic development of cultural tourism industry in Yunnan is on the rise,but the spatial distribution is uneven.Based on the provincial level,the symbiosis model of cultural tourism industry in Yunnan Province has evolved from low level to high level,and the overall level of symbiosis development has shown an upward trend;Based on the city level,the level of symbiotic relationship between cultural and tourism industries in different states and cities is significantly different,and shows obvious imbalance in space;Based on the cross-regional perspective,the overall development level of cross-regional culture-tourism and cross-regional tourism-culture symbiosis is low,and shows obvious spatial boundaries.From the perspective of the driving factors of the symbiotic development of the cultural and tourism industry,the impact of each influencing factor on the symbiotic development of the cultural and tourism industry in Yunnan is significantly different.The level of economic development and government support have a significant impact on the symbiotic development of culture and tourism industry,which provide strong support and guarantee for the symbiotic development of culture and tourism industry in Yunnan Province;Consumption demand and human capital have a strong impact on the symbiotic development of culture and tourism industry.Consumption demand stimulates the development of culture and tourism industry,and human capital is the direct participant in promoting the symbiotic development of culture and tourism;The driving role of technological innovation and infrastructure factors is general and fails to play its due supporting role.From the perspective of the problems and optimization measures in the symbiotic development of the cultural and tourism industry in Yunnan Province,there are some prominent problems in the symbiotic development of the cultural and tourism industry in Yunnan Province,such as the lack of symbiotic awareness,the homogeneity of symbiotic subjects,the low efficiency of symbiotic interface,the poor symbiotic environment,and the lack of symbiotic security.This paper puts forward countermeasures and suggestions for the further symbiotic development of culture and tourism industry in Yunnan Province from five aspects: strengthening the awareness of cultural and tourism symbiotic development,strengthening cultural and tourism creative products,improving relevant policies and regulations,and strengthening the construction of cultural and tourism talent team.