Study On Folk Cultural Heritage Inheritance And Tourism Development From The Perspective Of Anthropology

The traditional Chinese culture is the crystallization of wisdom and essence of the Chinese civilization.It is the root and soul of the Chinese nation.Folk culture created by the people and derived from production and living practices,is an important part of Chinese culture,deeply connecting the common memories and emotions of the people.The 20 th National Congress of the CPC stressed the importance of "promoting self-confidence and self-improvement in culture",intensified the protection of cultural relics and cultural heritage,and implemented the strategy of promoting major cultural industry projects.With the change of social environment,the living environment of folk cultural heritage has changed,and the change of people’s production and life style has led to the loss of its original practical function,and even the crisis of cultural rupture.Therefore,it is of great significance to explore new ways of modern folk cultural heritage inheritance and tourism development under the new social,market and cultural environment.This study selects Nie Jiazhuang clay sculpture,a representative project of national intangible cultural heritage,as an example.Through the research methods of interview,participatory observation,induction and analysis,and from the perspective of anthropological cultural space theory,it systematically combs the historical context,regional cultural background,inheritance and tourism development mode of Nie Jiazhuang clay sculpture.Based on the analysis framework of folk cultural heritage tourism space,from the government power dominated;Cultural space and tourism space integration and penetration;The present situation of the production of clay sculpture tourism space in Nie Jiazhuang is discussed from three aspects: the blending of tradition and modern thought.Based on the results of production practice,the paper analyzes the realistic difficulties in the development of clay sculpture tourism in Nie Jiazhuang,including the decline of cultural ecology in the inheritance area.Backward way of inheritance;Unbalanced development subjects;The display form of tourism products is divorced from real life;The industrialization degree of traditional handicraft is not high;The quality of rural talents needs to be improved.To this end,this study puts forward countermeasures to optimize the development of folk cultural heritage tourism: promoting the systematic protection of heritage sites and maintaining cultural ecology;Promote the construction of intangible cultural heritage urban space to realize modern inheritance;The government should play a leading role in planning and encourage public participation.Multiple use of modern scientific and technological means,innovative display methods;Promote the upgrading and optimization of intangible cultural heritage industry and enhance creative design;Improve the intangible cultural heritage tourism talent system and enhance the quality of talents.