| "Poetry and painting Jiangnan,vitality Zhejiang" as the theme of Zhejiang provincial brand,highlights Zhejiang’s rich historical and cultural heritage.As the main birthplace of the four poetry road cultural belts(Tang Poetry Road in eastern Zhejiang,Grand Canal Poetry Road,Qiantang Jiang Poetry Road,and Oujiang Landscape Poetry Road),Zhejiang also has distinct regional characteristics in tourism culture.Through the exploration of the birthplace of poetry in Zhejiang Province,the author has a deeper understanding of the creative mood and social background of poets when writing,and on this basis,he created his graduation work "Zinuo’s Poetry Journey".In the writing of the report,the author takes "audiovisual language" as the theoretical guidance for the short video shooting stage,and takes the "5W model" proposed by communication scholar Lasswell as the research framework in the process of communication hosted by the Tik Tok platform,and explains and analyzes the overall creative process of the graduation work from three aspects: pre-planning,mid-recording and post-production,and carries out relevant extended thinking.In the process of creating the work,the author took "poetry + tourism" as the main context of the video,and through the combination and use of lens language such as shooting scenes,angles,light and color,he created fifteen short video works with short,novel and fast-paced characteristics and suitable for new media publicity in a storytelling and dialogue manner,creating a concise and easy-to-understand poetry narrative atmosphere for the audience.At the same time,combined with the characteristics of new media communication,innovation is carried out in copywriting creation,video structure,etc,aiming to lead the audience to feel the mountains,rivers,lakes and seas depicted by the poets through a relaxed and pleasant narrative,and strive to show the charm of poetry culture while digging into the communication value of Zhejiang poetry culture on the new media platform,so as to promote the development of Zhejiang’s tourism and cultural industry. |
