Research On Dynamic Poster Design Of Jiangsu Canal Cultural Elements From The Perspective Of Narratology

Narratology plays an important role in literary studies.Narratology focuses on the process of text meaning generation and tries to reveal its deeper meaning.In essence,narratology belongs to the structuralist aesthetic system.Narrative expression has also been running through artistic creation,especially under the influence of postmodernism,narratology theory has been gradually integrated into the field of design,providing new perspectives and thinking methods for design.Dynamic poster design is a form of visual communication art,which needs to be integrated into its own attributes.It is necessary to pay more attention to the level and depth of the design work and the organic integration of design elements and narrative content in order to unify aesthetic perception,emotional experience and cultural value.In the internet era,new technologies,new devices and the intersectionality of different disciplines have made it difficult for traditional static posters to adapt to modern requirements,which requires designers to break through the layers of restrictions and actively explore and realize the dynamic presentation of posters.This paper uses the methods of literature analysis,case study analysis,field survey,induction and summary.Based on the theory of narrative,this paper combines the painting form of traditional Chinese painting art to expound the deep cultural background of Jiangsu canal contained in the modern dynamic poster.At the same time,it draws on excellent works at home and abroad for reference.Thus further enriching the thesis.Through collecting,collating and reading domestic and foreign literatures,combining with case studies of outstanding works at home and abroad to understand the current trends and modes of dissemination of dynamic posters at home and abroad,exploring the advantages of dynamic posters and design strategies,combining theoretical research and practice of self-graduation design,developing dynamic poster thinking and narrative design based on narrative theory and Jiangsu Grand Canal culture.Firstly,the author makes a macroscopic analysis of narrative theory,dynamic poster and Jiangsu Grand Canal culture,based on which the concept,development status and characteristics of narrative theory are analyzed in detail.The concept of dynamic poster,composition elements,advantages,design strategy and Jiangsu Grand Canal culture concept,value embodiment,and narrative interpretation are defined and analyzed.Taking it as the landing point,the paper focuses on the case of poster design with cross-media narration,and summarizes the dynamic poster design strategy which can fit Jiangsu Grand Canal culture narrative.The purpose of this thesis is to explore how to embody the narrative expression of Jiangsu Grand Canal culture in creative practice,and design works according to aesthetic,emotional and cultural needs,so that the masses of people can not only get visual enjoyment,but also experience the significance of design works,deepen their understanding of Jiangsu Grand Canal culture,experience the charm of design works at the emotional level,and appreciate the endless charm of Jiangsu Grand Canal culture.