Practice Of Brand Visual Image Design Of Jiang Hua Yao King Pan Festival

As China’s cultural tourism industry enters a new stage of development,festival brands are facing new requirements for high-quality development.Under the guidance of the government,Jiang Hua Yao King Pan Festival has gradually changed from a smallscale folk sacrifice ceremony to a large-scale social folk activity that condenses Yao cultural events.However,its brand visual image design awareness is insufficient,ignoring the importance of good visual language in shaping the brand,facing problems such as low brand popularity and difficult to expand tourist resources.In order to better meet the requirements of the times in the new development stage,the brand visual image of Jiang Hua Yao King Pan Festival is updated and designed based on the connotation of Jiang Hua Yao King Pan Festival and relevant cultural and tourism resources,in order to expand its Festival cultural influence,protect,inherit and carry forward Jiang Hua Yao culture and promote the development of Jiang Hua regional economy.Firstly,by consulting literature and data collection,we can understand the content and historical evolution of Jiang Hua Yao King Pan Festival,sort out relevant cultural and tourism resources,and analyze its economic,cultural and social value.Secondly,the field research method is used to personally experience the series of activities of Jiang Hua Yao King Pan festival in 2021,and understand its brand development status and the lack of existing brand visual image.The questionnaire survey method is used to collect the needs and experience feedback of tourists participating in Jianghua Yao King Pan festival in 2021.Combined with the method of case analysis,this paper investigates the development status of competitive brands of Jiang Hua Yao King Pan Festival.Thirdly,based on the statistical analysis of survey data,SWOT analysis is used to judge the competitive environment situation of Jiang Hua Yao King Pan Festival,and the corresponding brand visual design strategy is put forward.Finally,carry out specific practice according to the visual design strategy,complete the design content of brand basic system such as brand logo,standard word,standard color and auxiliary graphics,determine the design content of brand application system by analyzing the visual contacts of participating tourists,and complete the application visual design of office system,publicity system,activity system and environmental system in turn.