Research On The Visual Design Of Ethnic Festival Activities

Ethnic festivals as a time and cultural symbol,record the development process of an ethnic group.By presenting various forms of festival characteristics in a certain period of time in a traditional cultural model,it has become an important carrier for displaying and disseminating ethnic culture.The Mojiang International Twins Festival is a "two festivals and one celebration" event developed by the Hani ethnic group’s farming,production,sacrificial rituals,harvest celebrations and local special phenomena.It has been supported by the local government and Yunnan Province.With the gradual expansion of the scale,the local cultural tourism industry has also developed rapidly,but the Mojiang International Twins Festival,like many ethnic festivals,still has similar problems.Pay more attention to the form and content of activities,often neglecting the role of a unified visual image of activities on the construction of festival brand and the sustainable development of city image.Insufficient development of resources with local characteristics and deviations in the focus of activities have led to a universal phenomenon of homogeneity,which fails to highlight the special differentiation and added value of local ethnic minority festivals.The inability to integrate with social development and modern aesthetics has become a problem that needs to be solved urgently.This topic takes the Mojiang International Twin Festival as the research object,emphasizes cultural excavation,especially the Mojiang Hani twin culture and the sun god culture,and combines the development needs of the local cultural and tourism industry to systematically plan the visual image of the festival through visual communication..Based on the previous activities in the survey data,analyze the existing design problems of the festival,and make solutions and innovative methods for this.Then integrate the resource elements to propose themes and slogans that conform to the festival culture,focusing on the construction and practice of the visual recognition system of the theme planning logo,mascot,main screen,and objects.Then use derivative design combined with the interactive promotion of modern media technology to promote the widespread dissemination of festivals.Under the social background of this epidemic,rethink the creative method of visual design of activities that shape the brand image of ethnic festivals,fit people’s daily life,and insist on advancing with the times.Through the Mojiang International Twins Festival,the development of Hani culture and local economy will be realized,and the important content of the traditional Chinese culture will be protected.Case studies are used to emphasize the coordinated relationship between the tourism industry and ethnic cultural development in ethnic areas,and to provide references for other ethnic minority festivals to clarify their characteristic positioning and development strategies.