Research On Emoji Design Of Social Media Network

With the rise of social media in recent years,the application of multiple visual elements such as words,images and symbols in communication has become increasingly widespread.And emojis,a visual symbol that simultaneously calls on multiple visual elements to expressions,has become an important expression and cultural phenomenon in online social media for its vivid and lively characteristics.By integrating regional cultural elements in design of emojis,the social media emojis can be given the functions of cultural communication and city propaganda,and they are popular among young groups.However,the visual design of regional online emojis is still in its initial stage,and lack systematic research on the selection of regional cultural elements,the positioning of target groups and the determination of design styles.The existing research mainly focuses on dialects,historical celebrities,local specialties,etc.There are few research and design practice cases of integrating excavated cultural relic elements into emojis design.This paper focuses on the integration design of regional culture and social media emojis,and systematically analyzes the main factors from the perspectives of evolution history,emotional needs,visual symbols,target groups,and image sources by methods of literature collection,questionnaire survey,and fieldwork.This paper summarizes the types and application status of existing Internet emoticons with cultural attributes,and puts forward a system design method of applying regional culture to Internet expression.Systematically analyzed and sorted out the four elements that affect the design of emoticons,including regional cultural elements,user analysis,semantic setting of network context and visual expression.Based on Sanxingdui bronze culture of in Sichuan province,the design practice of "Duihua" series of emojis was carried out.Based on Sanxingdui bronze mask,Sanxingdui bronze elements with high recognition are extracted and supplemented with modern life elements,which are full of interest and characteristics of The Times in use,just like the return of ancient civilization.In the design,the concept of setting scene roles is innovatively introduced,and users’ needs for specific social situations and social identity differences are fully considered.Design practices are carried out according to users’ identity characteristics and social needs.According to the research results,five types of typical social application situations of network emoticons are divided.Based on this,the main characters of network emoticons are set as corresponding social identity roles,and five series of emoticons are created.The results development a new design model of online emojis based on regional cultural elements,which provides a new research idea for enriching the cultural connotation and aesthetic form of expression packs of the times.At the same time,by making cultural relics "speak",it enhances the interactivity and fun of cultural and creative products and promotes the dissemination of regional cultural elements,which has certain practical application value.