Research On Development Strategy Of Cultural Investment Holdings Co.,Ltd.

With the continuous development of the film market,the film and television cultural industry is increasingly valued.However,in recent years,the development environment of film and television culture companies has changed dramatically.With the tax investigation storm of Huayi Brothers and the repeated exposure of immoral artists such as Zheng Shuang,the Department’s supervision of the industry has become increasingly strict.As a latecomer in the film and television industry,cultural Investment Holdings Co.,Ltd.is actively seeking change in the increasingly changing external environment,becoming a licensed manufacturer and distributor of the 2022 Beijing Winter Olympic Games and winter Paralympic Games.After the opening of the Winter Olympic Games,the share price of Cultural Investment Holdings has gone up and down three times,setting a new high of 4.24 yuan/share this year,and now it has fallen back to a new low of 2.14 yuan/share.The main business of cultural investment holding is in the field of film screening and film and television project investment.However,in the environment of increasingly fierce competition in the film and television cultural industry,cultural investment holding must put forward corresponding development strategies according to its own conditions on the basis of fully understanding the market and external environment from a strategic perspective if it wants to achieve long-term development.This paper comprehensively uses PEST analysis,Porter’s five forces model,VRIO model,SWOT analysis and other theories,and integrates literature research,inductive analysis,interview and investigation methods to analyze the current development status and existing problems of Cultural Investment Holdings,and analyzes its development strategy and safeguard measures in combination with the internal and external environment of the enterprise.Research has found that the development of Cultural Investment Holdings faces many challenges:first,competition in the domestic market is intensifying,especially with the development of the short video market,many fans of film works are slowly losing,and the film and television works market is gradually shrinking.In addition,due to the impact of the epidemic,it is difficult to coordinate the film release dates of film and television lines,the audience is shunted,the industry competition is intensifying,and the current market is still flooded with talents and investment funds,This has further intensified market competition;Second,the operating performance of cultural investment holding is too dependent on a small number of core members,which also makes the business development of the enterprise more passive.Once the loss of personnel in key positions occurs,it will have a serious impact on the business development of the enterprise;Third,the annual operating income of cinema lines and film producers has dropped significantly,which has brought greater difficulties to the company’s operation and management;Fourth,the operation and development of the film and television drama industry involves the dissemination of culture,which will have an important impact on social security and the market.Therefore,we must carry out business activities under the guidance of relevant departments and strictly abide by relevant laws and regulations.In combination with the analysis of internal and external environment,when formulating its own development strategy.ICI holdings should combine its own positioning and development goals,make good use of its own advantages and favorable conditions in the external environment,accelerate market expansion and research and development of new products,and select growth oriented development strategies conducive to the sustainable development of enterprises.Specifically,it should realize the growth oriented strategy from three aspects:expansion of production scale,market development and product development.In terms of strategic support,ICI holdings should also take measures to ensure capital,human resources,technical information and system.It is hoped that this research can help Cultural Investment Holding Co.,Ltd.realize the optimization of development strategy in the new environment,promote the long-term development of Cultural Investment Holding Co.,Ltd.,and provide theoretical reference for the development of peer enterprises.