Research On The Development Of IP Film And Television Cultural Industry In China

This paper takes China’s IP film and television cultural industry as the research object,based on the era background of data,digital technology,"Internet +",industrial integration,media integration,etc.,analyzes the development of China’s IP film and Television Cultural Industry from multiple perspectives,analyzes the current situation of the development of IP film and Television Cultural Industry from the perspective of Internet enterprises,and traces the history of the industrialization of Chinese film and television culture aims to grasp the future development direction of film and television culture industry and film and Television Aesthetics.This paper consists of five parts: the first part is the introduction,which introduces the origin of the topic,mainly reviews the relevant research status,briefly introduces the research ideas and methods,and the significance of the topic;the second part mainly uses the literature research method to redefine the concept of "IP",and uses the observation method to sort out the development process of IP film and television cultural industry,in order to explore China’s IP industry.The film and television cultural industry presents new problems and new trends in the development process.The improvement of the audience’s aesthetic level promotes the creators to innovate constantly to meet the new aesthetic needs of the public.Therefore,the film and television cultural industry has changed from producing a large number of low-quality works to reducing production and improving quality.The third part discusses the concept of "IP",which is the commercial operation of Internet enterprises to introduce the film and television cultural industry Strategy,analyzes the strategic layout of Internet enterprises represented by Ali,Baidu and Tencent.As a strategic measure of IP film and television cultural industry layout,Internet enterprises have achieved commercial success by using the whole industry chain operation mode.The fourth part reconsiders the commercial and artistic dispute of film and television through investigating the development history of China’s film and television industry,and reflects on the gradual development of commercial films.The relationship between occupying the film market and the lack of artistry of film and television.Using the case study method,this paper discusses the film practice of introducing visual effects technology into China’s film industry,so as to achieve the combination of localization and spectacle,which has a demonstrative role for the unity of film and television artistry and commerciality.The fifth part summarizes the three development directions of IP film and television,namely,classification,serialization and boutique,and uses the case study method to analyze three kinds of IP films,namely,costume IP drama,fantasy IP drama and suspense IP drama Depending on the type,our country applies the Hollywood "movie universe" operation strategy to the local film practice,and the heavy industrial film presents new technical aesthetic characteristics,so as to emphasize that the artistry is the core of the development of IP film and television cultural industry.Film and television industrialization has brought new production technology and process for IP film and television culture industry.Thinking about the innovation of film and Television Aesthetics brought by digital technology is of great significance to explore the new development direction of film and Television Aesthetics.