A Study On Cross-media Narrative Of Japanese Television Animatio

The in-depth development of media integration has prompted creators of audiovisual art to gradually get out of their “information islands”,and the circulation of texts between different media has become normal.In this context,a new storytelling concept with expansion,intertextuality and involvement as core characteristics has come into being,that is,transmedia storytelling.At present,transmedia storytelling has become a popular business model in the Japanese TV animation industry,which is promoting the further expansion of the influence of Japanese TV animation.Japanese TV animation has accumulated rich experience in the exploration and practice of transmedia storytelling and left valuable lessons that are of great academic value for the research of transmedia storytelling.This thesis comprehensively and systematically studies the transmedia storytelling phenomenon of Japanese TV animation from the five dimensions of status quo,cause,realization path,features and value reflection through literature research,case analysis and text analysis.Chapter 1 overviews transmedia storytelling theories and Japanese TV animation.Specifically,this chapter sorts out the theoretical framework of transmedia storytelling,clarifies the definition and features of transmedia storytelling,and summarizes the development process and status quo of transmedia storytelling and casework “Neon Genesis Evangelion”.Chapter 2 analyzes the causes of the phenomenon of transmedia storytelling in Japanese TV animation.This chapter explains the reasons why transmedia storytelling is widely used in Japanese TV animation from three perspectives: the internal motivation of the Japanese TV animation industry,the external changes in the media industry,and the changes in audience status.Chapter 3 analyzes the path of transmedia storytelling.This chapter selects the Japanese animation “Neon Genesis Evangelion” for a case study and analyzes its practice path of transmedia storytelling from the following three perspectives: story world-shaping,transmedia expansion,and generation of transmedia storytelling system.Further,this chapter clarifies the expansion mode of the work and its differences in the text from other media works,explores the relationship between media and text and the role of the audience in transmedia storytelling,and on this basis profoundly reveals the practice mode of transmedia storytelling in Japanese TV animation.Chapter 4 analyzes the characteristics of transmedia storytelling in Japanese TV animation.Specifically,this chapter explores the characteristics of transmedia storytelling creation in the Japanese TV animation industry through a case study and summarizes the characteristics into three dimensions: expansion,intertextuality,and involvement.Chapter 5 reflects on the value of transmedia storytelling in Japanese TV animation.This chapter summarizes the significance and hidden risk of transmedia storytelling in Japanese TV animation and points out its implications for transmedia storytelling in Chinese TV animation.During the panoramic study of transmedia storytelling of Japanese TV animation,this thesis deeply analyzes the development,motivation,path,characteristics and significance of transmedia storytelling of Japanese TV animation and reveals the new relationship between text and storytelling,creator and consumer under the influence of fusion culture.At the present stage,the Chinese TV animation industry is in a transition period from “quantity first” to “quality first”,which has made brilliant achievements but still faces many challenges,such as the impact of new media,the loss of talents and audiences,the difficulty of expanding new themes,the rigid technique of expression,and fewer profiting channels.Transmedia storytelling provides new ideas for the development of TV animation art,and the exploration and practice of transmedia storytelling makes Japanese TV animation adapt to the new era conditions and move towards new prosperity in the context that new and old media compete and integrate.This is of great reference significance for Chinese TV animation to better adapt to the environment of media integration and expand new audiences.