IP Design Research And Practice Of Space Art Comics From The Perspective Of Transmedia Storytelling

With the great development of Internet technology,cartoon has become another source of IP development comparable to network literature IP because of its inherent advantages of transmedia conversion into animation,live action film and television,games and other cultural forms.However,there are still some problems that can not be ignored in the domestic cartoon industry.How cartoon IP completes transmedia storytelling,how to develop cartoon themes with depth and connotation,and how to make cartoon IP show its unique value as a carrier are major issues that creators need to think about.Transmedia storytelling provides more audiences for cartoon as a media form.In this era of mutual penetration of art and science,the unique popular science value of space art theme provides rich creative inspiration and connotation for cartoon IP.Transmedia storytelling cartoon IP with space art as the theme will become a new popular trend and promote the development of mass science.This paper will take transmedia storytelling cartoon as the research subject,and explore how cartoon,as the communication carrier of stories,span different media and show the complete story core to the audience.From the perspective of transmedia storytelling theory,through a large number of case studies,it provides more comprehensive theoretical guidance and design method reference for the application of space art theme in cartoon IP design,and puts forward constructive opinions and feasible schemes.Finally,the research results and specific design strategies verified by design practice provide new innovative ideas and literature references for space art and cartoon IP creation.