Visual Image Design For Rizhao Intangible Cultural Heritage Exp

Rizhao city has been holding an intangible cultural heritage expo since 2018.It aims to promote the creative transformation and innovative development of excellent traditional culture,strengthen the protection and inheritance of intangible cultural heritage,constantly meet the people’s spiritual and cultural life needs,further boost the consumption of cultural tourism,and create a good social atmosphere for the protection of intangible cultural heritage.The visual image of the expo is the external expression of the concept and connotation of the expo,which plays a positive role in the inheritance of culture and is an important part that cannot be ignored.The purpose of this paper is to improve the overall visual image of Rizhao Intangible Cultural Heritage Expo,so that it can have a good visual effect,and give full play to the role and advantages of the publicity bridge.The paper is divided into four parts.First,it is to explore the composition and design of the visual image of some excellent intangible cultural heritage exposition,and to analyze the current situation of its visual image.Secondly,it is to investigate the visual image design system of the previous Rizhao Intangible Cultural Heritage Expo to find the space for improvement and promotion.Again,the analysis of the regional culture of Rizhao city in Rizhao intangible cultural heritage expo visual image show the meaning and value,and the visual image for the exhibition of regional culture transmission,and fully collect sunshine local characteristic culture and representative heritage products,lay the foundation for the subsequent design practice.Finally,on this basis,the visual image design of Rizhao intangible cultural heritage Expo is completed through the regional culture and intangible cultural heritage selected as the design elements.The author hopes that through this research and practice,the visual image of Rizhao Intangible Cultural Heritage Expo can be greatly improved,the visibility of Rizhao and Rizhao Intangible Cultural Heritage Expo can be improved,and the views and expression forms of the intangible cultural heritage exhibition can be enriched.