Research On The Guangming Daily In The Early Days Of The People’s Republic Of China

In the early days of the People’s Republic of China,Guangming Daily,as a "intellectual newspaper" dominated by democratic parties and oriented to readers,was under the leadership of the Communist Party of China in terms of finance and reporting policies,which determined its complexity.As a public opinion platform for intellectuals,the newspaper is consistent with the party media in the overall propaganda tone.On the premise of ensuring that the political direction of the report content is consistent with the party’s national policy,the part represented by the front page headline gives the majority of intellectuals the space to be aggressive and realize their self-worth.The contents of political movements,ideological lines and guidelines,economic and cultural development,and national military diplomacy have long occupied the front page of the headlines,and most of these contents come from Xinhua News Agency,reflecting the process of the Party and the country building the national image of the People’s Republic of China and gradually shaping the new people of the Republic through public opinion tools throughout the country during this period.As a platform for intellectuals to receive information and convey the voice of intellectuals to the outside world,Guangming Daily made contributions to the propaganda of the ideology of the new China by cooperating with the party media during this period.Since 1954,as the Guangming Daily gradually replaced the Xinhua News Agency’s articles with our own articles in the front page headlines,more contents involving the participation of intellectuals in politics,the development of education and medical care,and the emphasis on scientific research and technology have been able to shine brightly on this "intellectual newspaper",showing the demeanor of the intellectual group,and also contributing to the development of the country.Through sorting out the image of intellectuals presented by the newspaper,we can see that during this period,the majority of intellectuals have been promoted bythe Party and the government to reshape themselves.In the process of shaping,the intellectual group has gone through several stages: "being united by the party and the country"-"accepting the transformation of the party and the country"-"being used by the party and the country".In view of the limitations of the times,some intellectuals have been treated unfairly in this process,but when they finally get reborn after all kinds of experiences,the intellectuals who are new to socialism will be able to fight for the new China with a better attitude and realize their self-worth.In short,through the study of the front page headlines of the Guangming Daily in the early days of the People’s Republic of China,we can show the contribution made by the newspaper in completing the common task of "building the national image of the People’s Republic of China and shaping the citizens of the People’s Republic of China" at that time.At the same time,the newspaper,combined with the characteristics of its own "intellectual newspaper",played a major role in the process of uniting and mobilizing intellectual forces,and effectively cooperated with the implementation of the national intellectual policy.Summing up the historical experience that the newspaper meets the general publicity requirements under the unique era background,but also formulates the propaganda content according to the individual situation of its target group,and then plays a greater role in the propaganda cause of the new China,which can provide a reference for today’s similar newspapers and periodicals to better contribute to the social propaganda cause.