The Study On The Art Of Red Book Publishing Logo Design From 1921 To 1949

The Communist Party of China attached great importance to publishing culture from the early days of its founding.In order to meet the needs of revolutionary struggle and political propaganda,many publishing institutions were established in response to the situation and local conditions in the more than 20 years from the founding of the Party to the founding of New China.However,the survival and development situation of these publishing institutions was uncertain under the background of unpredictable political situation and changing war situation at that time.At this time,the publishing industry of the Republic of China was undertaking the new publishing which was born in the late Qing Dynasty,and its content was particularly prominent in the interaction of political change,academic trend of thought and social culture.Among them,the publishing activities led by the Communist Party of China formed their own characteristics in the ups and downs of the publishing trend at that time,especially the book publishing logo design showed a bright atmosphere of The Times and the revolutionary spirit,and became a unique landscape of this era.To this end,the paper takes the red book publishing mark of the Communist Party of China from 1921 to 1949 as the research object,takes time as the main axis and region as the boundary,combines the contents of the party history and publishing history to sort out the context of the development of publishing institutions under the leadership of the Communist Party of China,and expounds the early founding of the Communist Party of China,the Agrarian Revolutionary War period,the national Resistance period and the liberation War period.The tortuous course of the development of the publishing field;To collect and analyze the different methods and styles of the red book publishing logo design in the four regions of the National unification area,Yan ’an,Shaanxi-Gansu-Ningxia border area,Shanxi-Cha-Hebei border area and Northeast Liberated area.At the same time,using the method of case analysis,it captures the connection between logo design and ideology,classifies and compares the types of graphic design,text design and graphic design,and explores the causes and influences of logo design in the development process of modern Chinese design.Looking back in history,today from the remaining red book publishing logo design,it can be clearly seen that its design style not only draws foreign artistic elements,but also actively integrates local real life,showing a strong breath of life,simple artistic emotion and bright revolutionary symbolic significance.It not only conveys the strong spirit of The Times and national style,but also reveals the special social and cultural development and connotation of the Republic of China.These representative and symbolic logos continue to this day,bringing positive inspiration and reference significance to the contemporary logo design.