Research On Publishing Creative Design Of A Dream Of Red Mansions

The traditional publishing industry combines cultural and creative products to extract cultural elements from publications and design book content.By breaking through the originally isolated barriers of works and integrating and reconstructing their content resources,traditional publications can transform and develop through cultural and creative products,further conveying the cultural value and spiritual connotation of books,promoting the cultural development of books from "inside" to "outside",and greatly enhancing the competitive advantage of publications.Dream of the Red Chamber,as one of the four classic Chinese works,was created by the famous writer Cao Xueqin and was written during the Qing Dynasty.It is the condensation of traditional Chinese culture and has great global influence,to the extent that a group of scholars specializing in the study of "Dream of the Red Chamber" has formed.This shows that "Dream of the Red Chamber" has profound cultural value.The book contains numerous and crucial information about traditional Chinese festivals.The Chinese nation has always attached great importance to traditional Chinese festivals,which record social life,local customs,cultural creation,and spiritual connotations.A Dream of Red Mansions,the peak work of classical literature,involves almost every important traditional festival of the Chinese nation,including the Spring Festival,the Yuanxiao(Filled round balls made of glutinous rice-flour for Lantern Festival)Festival,the Qingming Festival,the Dragon Boat Festival,the Mid-Autumn Festival,the Double Ninth Festival,and the Grain in Ear Festival.Chapter 1 objectively analyzes the research background,significance,and parent team of this paper.Through comprehensive and systematic literature collection and analysis of the current research status at home and abroad,the research methods of this paper are determined,and the key points,difficulties,and innovation points are sorted out;Chapter 2 elaborates on the concept and process of publishing creative design,and analyzes the current situation,problems,and development trends of publishing creative design through specific research and analysis;Chapter 3 conducts research and analysis on the theme cultural and creative design of "Dream of the Red Chamber",clarifying the development trends and existing problems.At the same time,by sorting out the festivals in the book,it analyzes and studies the aesthetics of life reflected in traditional festivals in the book.Chapter 4 applies the traditional festival elements from "Dream of the Red Chamber" to the creative practice of designing traditional Chinese holiday gift cultural and creative products for "Red Chamber Rites and Fun",demonstrating the feasibility and necessity of publishing the theme of "Dream of the Red Chamber" and designing traditional Chinese holiday gift cultural and creative products in "Dream of the Red Chamber".This article will conduct research and exploration on the cultural and creative design of the theme publication of "Dream of the Red Chamber",taking the "Red Chamber Rites and Fun" Chinese traditional festival cultural and creative design as the main case,combined with the text of "Dream of the Red Chamber",summarize and extract the relevant elements and images in the festival,extract the characteristics of traditional festival elements in "Dream of the Red Chamber",combine modern and concise design techniques,and combine knowledge and interactive experience to enable consumers to do it with their eyes and hands,Experience firsthand the lively scene of festivals in ’Dream of the Red Chamber’.Extracting nutrients from traditional culture,exploring the connection with modernity,organically combining the two while understanding the object,using modern design techniques to extract,transform,and reconstruct,and using different media display forms for dissemination and promotion,to enhance consumers’ interest in the culture of "Dream of the Red Chamber" and achieve the goal of making the past serve the present.