Research On The Development Of Luoyang Intangible Cultural Heritage Tourism Products Based On RMP Theory

As a new model of integrated development of culture and tourism,intangible cultural heritage(hereinafter referred to as "intangible cultural heritage")tourism not only allows intangible cultural heritage to gradually move and come alive in the context of cultural and tourism integration,but also allows tourists to feel the "different" cultural edification in the process of tourism,which is accepted by more and more people and gradually becomes a new cultural tourism trend.With the continuous integration and development of intangible cultural heritage and tourism,tourism product formats have been continuously enriched,and the scale of the tourism market has steadily expanded,effectively promoting the vigorous development of regional cultural tourism.Globally,intangible cultural heritage tourism in various regions has made breakthrough development,and many new paths and new models of development and utilization have emerged,but every successful intangible cultural heritage tourism project always follows one principle: the development and protection of intangible cultural heritage tourism should be combined,and the innovative promotion of intangible cultural heritage tourism products should be suitable for local customs and people.From the perspective of development,exploring the living integration model of "intangible cultural heritage +tourism" and studying the development model of intangible cultural heritage tourism products are of great theoretical guiding significance and practical application value.This paper takes the intangible cultural heritage of Luoyang City as the research object,Luoyang is a famous historical and cultural city in Henan Province,rich in cultural resources,but there are few scholars who study the intangible cultural heritage tourism products of Luoyang City based on RMP theory,this study uses RMP analysis theory to analyze Luoyang City from three aspects: resources,market and products,research and analysis based on Luoyang intangible cultural heritage tourism products,according to Luoyang City intangible cultural heritage resource endowment,source market characteristics,product status and existing problems.It is proposed to develop intangible cultural heritage tourism with Luoyang characteristics according to local conditions,build an intangible cultural heritage tourism model suitable for the development of Luoyang City,and provide suggestions for the development of intangible cultural heritage tourism in Luoyang City.Luoyang’s intangible cultural heritage tourism resources are mainly based on traditional skills and folk tourism resources,and the source market is mainly in the province.Tourists are more interested in intangible cultural heritage products such as folk experience and traditional skills,and the government should provide policy support to ensure and promote regional joint development in terms of developing countermeasures.At the same time,it is necessary to introduce intangible cultural heritage professionals and increase the training of intangible cultural heritage professionals;The commodity market also needs to be more strictly controlled,establish corresponding and perfect market norms,and carry out personalized marketing according to the characteristics of Luoyang’s local intangible cultural heritage market;Luoyang’s cultural heritage is relatively deep,so the cultural connotation must be deeply dug into and innovate and develop intangible cultural heritage tourism products.Under the trend of intangible cultural heritage tourism,it is hoped that the research in this paper can play a certain reference and reference value for the development of intangible cultural heritage tourism in Luoyang.