Tourist Development Of Yancheng’s Intangible Cultural Heritage

Yancheng is an ancient and unique city with various kinds of intangible cultural heritage. The intangible cultural heritage provides Yancheng with abundant tourism resources, which has potential capacity. It is important to develop the this kind of cultural tourism for it can strengthen the attraction and fame of the tourism of the Yancheng, and also it the one of the key points to make the tourism of Yancheng distinctive and beneficial. Reasonable exploitation of intangible cultural heritage is essential for sustainable development of the tourism of Yancheng.The essay employs many research ways such as field method, literature research, deduction, and induction, also it bases on the principles and knowledge of Tourism Science, Folklore and Sociology. In the light of actual conditions, the essay discusses the following main points:1. According to the research concerned about intangible cultural heritage at home and abroad, the essay gives a further summarization and induction for the concept, category, characteristic, function and protective mode.2. Brief generalization was given to the basic issues of Yancheng intangible cultural heritage. The essay analyzes that Yancheng intangible cultural heritage is characterized by the high rank, abundance, completion and also analyzes the value of developing the intangible cultural tourism.3. It generalizes the present situation of the tourism of Yancheng on the foundation of the analyses of the data involved in the recent tourism. As well, it points out the problems in the development of the tourism. In the end, the essay comes to an conclusion that the ignorance of the development of intangible cultural tour will hinder the progress of Yancheng tourism. According to the degree of the development of Yancheng intangible cultural heritage, it discusses the problems during the explosion of this kind of cultural tourism.According to the research above, the essay raises the primary idea for the development of Yancheng intangible cultural tourism. The development should protect the nature, put the people first and it must be a sustainable development. A good intangible cultural tour environment and competitive products must be achieved in the development. Concrete thoughts of tour development are put up with in the essay. At last, to expand the tourism, the essay gives the specific plans from five sides. Taking the Huai Opera as the example, the essay discourses three modes of the development of the intangible cultural tour.