Research On The Development Of Ceramic Culture And Creative Industry In Jingdezhen Based On The Perspective Of Industrial Chain

In recent years,Jingdezhen ceramic culture and creative industry has been developing vigorously,and the scale of the industry has been expanding,becoming a new engine of regional economic development and playing an increasingly important and positive role in the transformation and upgrading of the regional economy.Along with the landing of Jingdezhen National Experimental Zone of Ceramic Culture Inheritance and Innovation,the gathering of people,logistics,capital and information flow has accelerated,providing a once-in-a-lifetime development opportunity for Jingdezhen’s ceramic culture and creative industry.At the same time,the level of synergy and integration ability among various links in the upstream,midstream and downstream of Jingdezhen ceramic cultural and creative industry chain has become the key to its development competitiveness and sustainability.This paper adopts a combination of theoretical research and case study,applies the theory of resource base and industry chain integration theory,and conducts an in-depth analysis of Jingdezhen’s ceramic cultural and creative industry chain integration on the basis of field research and the acquisition of abundant materials,data and information,and puts forward relevant suggestions for the development of Jingdezhen’s ceramic cultural and creative industry on the basis of this research.The development of Jingdezhen ceramic culture and creative industry is analyzed first,then the integration of Jingdezhen ceramic culture and creative industry chain is analyzed,and the path and effectiveness of the integration of Jingdezhen ceramic culture and creative industry chain are further analyzed and interpreted with specific cases combined with theories,and finally relevant suggestions are put forward.The innovation of this paper lies in the innovation of perspective,studying the development of ceramic culture and creative industry in Jingdezhen from the perspective of industrial chain,and analyzing the integration path and effectiveness of ceramic culture and creative industry chain in Jingdezhen through specific cases,aiming to provide useful reference for the development of ceramic culture and creative industry in Jingdezhen.