Research On The Development Strategy Of Jingdezhen Ceramic Cultural Creative Industry

Jingdezhen ceramics has a long history and profound cultural heritage.However,with the renewal of the development of ceramic industry and the increasing competition in the market,Jingdezhen ceramic industry has presented an unfavorable situation of backward recession,which is manifested in serious problems such as the backwardness of industrial scale,insufficient innovation and development capability,and incomplete ceramic industry chain.At the moment of national economic transformation and industrial structure upgrading,there is no way to continue to develop the ceramics manufacturing industry,and the development of Jingdezhen ceramic culture and creative industry is an attempt.On the basis of studying the development theory and development experience of cultural and creative industries at home and abroad,the author systematically analyzes the actual situation and constraints of Jingdezhen's cultural and creative industries,and further analyzes the Jingdezhen cultural and creative industry through the "diamond model".The conditional factors finally determined the direction of Jingdezhen's cultural and creative industries by identifying new development models.This thesis mainly studies the macro-control function of the government in Jingdezhen's characteristic industry,and gives corresponding implementation methods to provide theoretical basis and practical guidance for the development of ceramic culture and creative industry in Jingdezhen.