Research On The Creation And International Promotion Of Short Video For Elementary Chinese Teaching

The rapid development of short video is the trend of the times,breaking the limitations of traditional media.In today’s new media environment,short video creation space is huge.It also provides a more novel way and means for the dissemination of culture,broadens the channels of cultural communication,has a profound impact on cultural communication,and brings a new opportunity for the international promotion of Chinese.Chinese language teaching and cultural promotion should seize this opportunity to innovate.This paper mainly studies the creation of short video for primary Chinese language teaching and the international promotion of Chinese language,and puts forward the new frontier concepts of "short video + Chinese language teaching" and "short video + Chinese hot culture",based on the international short video social platform Tik Tok carries out practical exploration to find new ways for the international promotion of Chinese,innovate the new mode of Chinese teaching,provide operable teaching methods for teachers,and provide high-quality Chinese learning content for Chinese learners all over the world.Combined with the characteristics and existing problems of short video communication,this paper puts forward the creation and communication strategies of short video for primary Chinese teaching,which is suitable for Tik tok platform,and some suggestions for the international promotion of Chinese.The first chapter mainly expounds the relevant theoretical basis of this study,and puts forward the guiding theory related to the creation and international promotion of short video in primary Chinese teaching from the perspective of communication science,which lays a good theoretical foundation for the following research.The second chapter introduces and analyzes the main platforms of Chinese international promotion.This paper discusses and analyzes the existing problems from two aspects of national organization and online teaching on network platform.The third chapter analyzes the characteristics and main content types of short video communication,and puts forward the "short video +" creative communication mode,applies the form of short video to Chinese as a second language teaching,organically combines it with social platform,and expounds the cutting-edge new concepts of "short video + Chinese teaching" and "short video + Chinese hot culture".This paper summarizes the development of Tik tok platform,expounds the international influence and representativeness of Tik tok platform,as well as the advantages of this platform in promoting Chinese.Through the analysis of the existing short videos of Chinese teaching on Tik tok platform,this paper provides a reference for the development of design principles and the presentation of specific cases.The fourth chapter is the core content of this study,which consists of four parts:the main principles of creation,the design of creation form,the main content of creation and the presentation of specific cases.The system fully shows the key ideas and specific practice of this study.In the fifth chapter,through this study,the author makes some thoughts and suggestions from the following two aspects: the creation and international promotion strategy of the short video of primary Chinese teaching and the enlightenment to the creation and international promotion of the short video of primary Chinese teaching.