Reseaech On All Media Communication Of Chongqing Red Culture

Red culture is an important component of socialist culture with Chinese characteristics.Strengthening the dissemination of red culture is an inevitable requirement for the construction of socialist spiritual civilization in the new era,and is also a powerful way to promote and disseminate the great spirit of building the Party in China.Due to the continuous progress of our society and the rapid development of new media technology,profound changes have taken place in the elements such as the communication environment,main body,content,and presentation form of the red culture,as well as in the behavioral characteristics and communication methods of the audience.These changes have brought new challenges and development opportunities to the dissemination of red culture.In particular,the emerging technologies represented by 5G,cloud computing,big data,artificial intelligence,virtual reality,and blockchain continue to achieve updates and iterations,and are deeply integrated with traditional media,which together constitute the new media ecology of the dissemination of red culture.Chongqing is a typical hero city,and red is the most distinctive background of the city.Among Tiktok platforms,Chongqing has become one of the ten most popular "online red cities",and has been "out of the circle" frequently through Tiktok,Kwai,B Station,Weibo and other social media platforms.At the same time,Chongqing’s red cultural resources are also constantly appearing in the public eye,causing widespread attention and warm welcome from the entire country.However,during these dissemination processes,there have also emerged some undesirable phenomena such as distorting historical facts,uneven quality,and joking with heroes,which have seriously affected the improvement of the dissemination effect of Chongqing’s red culture.In view of this,this article takes the all-media communication of red culture in Chongqing as the research object,adheres to the combination of theoretical research and empirical research,and focuses on in-depth research on the evolution logic and effectiveness improvement of all-media communication of red culture.First of all,starting with sorting out theoretical resources and clarifying the internal logical relationship between red culture and all media communication,this paper dynamically expounds the changing characteristics and basic laws of the main body,communication resources,and media presentation of Chongqing’s red culture communication under the all media communication environment by using the method of comparative analysis and summary,with a view to more deeply understanding the interactive relationship between current red culture communication and media ecological changes.Secondly,based on the impact of red culture communication on the audience level today,empirical research methods are used to investigate the effectiveness of red culture communication in Chongqing under many changes in reality.Finally,in response to audience communication feedback issues and relevant suggestions,this paper analyzes the strategies for improving the overall media communication effectiveness of Chongqing’s red culture from such aspects as making good use of intelligent communication technology,extending the red industry chain,cultivating red brands,building a red new media matrix,and creating a comprehensive red service platform.