| Islam had been introduced to China in the Tang Dynasty,It’s history in China is more than 1000 years.During the one thousand years of growth,The population of Chinese Muslims was growing day by day,their own cultural characteristics are increasingly prominent and mature,and eventually they became a member of the Chinese family.China’s Islam and its splendid culture have also become an important part of Chinese civilization now.For a long time,the spread of Islamic culture in China was based on interpersonal communication.Even into the era of mass media,The spread of Islamic culture relied on some print media rather than the two major communications tool of television and radio transmission because of the limitations of the social environment.The media began to accelerate the upgrading with the development of society and the change of history and culture,and great changes have occurred in the spread of Islamic culture in China.With the emergence of new media,the spread of Chinese Islamic culture has obtained an unprecedented development because of the application of new media,but also faced with the new problems have not been encountered in the history of spread.This paper takes the new media communication of Chinese Islamic culture as the research object,expounds the present situation of the new media communication of Chinese Islamic culture based on the theory of communication,demonstrates the value of the new media of Islamic culture and the problems existing in it,and puts forward the strategies to solve these problems.This paper argues that,under the new media,the spread of Chinese Islamic culture subject,content,medium has changed,and presents different characteristics;Islamic culture transmission can be divided into three levels:the first layer is Islamic Association of China,local sub associations,and mass medias;The second layer is the organizations and groups engaged in Islamic culture,education,and public welfare;The third layer is Islamic teaching staffs,Islamic culture researchers and the people who are interested in the spread of Islamic culture with the media;The new media of Chinese Islamic culture mainly for the Islamic cultural sites,podcast,related APP and WeChat.Under the new media,the spread of Chinese Islamic culture is expanding communication group,enriching the content,Increasing communication activity,and having broad prospects for development.c.On the whole,the new media of Chinese Islamic culture,to expand the spread of he new media of Chinese Islamic culture community,meet the demand of the spread of Chinese Islamic culture,the spread of Chinese Islamic culture content innovation,communication channels,and expand Chinese Islamic culture.But under the new media,the propagation process of Chinese Islamic culture is not easy to handle,imperfect transmission platform,delivering content is not easy to filter and the homogenization of content,so should improve Chinese Islamic culture spread main body quality,to strengthen the construction of Chinese Islamic culture new media platform,optimizing the Chinese Islamic culture new media content and so on. |