Research On The Communication Strategy Of Party History Of Micro Documentary "Be Steeled In Repeated Struggles”

The Communist Party of China has always attached great importance to the communication and education of the Party history,and the documentary has become the best carrier to spread the Party history vividly and truly by virtue of the language characteristics of audio-visual combination.The paper takes the micro documentary "Be Steeled in Repeated Struggles:Ceremony for the Launch of 100 Years of the Communist Party of China" as an example,which has a high reputation and strong communication power and won the China Journalism Award,and this paper mainly uses research methods such as case study,in-depth interview,text analysis and questionnaire to analyze the production practice strategy,text narrative strategy and media application strategy of this documentary from the perspective of the communication elements such as the communication subject,communication content and communication media in Lasswell’s communication mode.On this basis,this paper explores the problems existing in the communication of the Party history of the documentary from the perspective of audience acceptance and puts forward the optimization strategy.The details are as follows:The first chapter is the production practice strategy of the creators of "Be Steeled in Repeated Struggles".On the basis of explaining the subjectivity and intersubjectivity of documentary creation,this chapter uses the interview method to summarize the production practice strategy that the creative subject responds to the call of The Times,gathers collective wisdom,and meets and surpasses the audience’s expectation.The second chapter is the text narrative strategy of the communication of Party history.Based on the narrative theory of French structuralist critic Gerard Genet,this chapter analyzes the text narrative strategy of party history communication in the documentary from three aspects:story,narrative and discourse.It holds that in terms of story construction strategy,the documentary shapes the image of the party by characters,tells the history of the party by events,and awakens historical memory by scenes.Outline the grand century-long history of the Communist Party of China;In terms of narrative strategy,the documentary uses storied narrative structure,narrative ways of "telling" and "showing",and diversified narrative viewpoints to connect moving stories.In terms of discourse strategy,the documentary engrave the spiritual monument of Chinese Communists with life-oriented and lyrical discourse.The three efforts to jointly create excellent narrative text,for the "Be Steeled in Repeated Struggles" Party history dissemination laid a solid foundation.The third chapter is the media application strategy of Party history communication.Based on the theory of media convergence,this chapter holds that documentary communicators adopt the media utilization strategy of "taking the initiative+take advantage of the situation",and promote the communication of the Party history of documentaries from two aspects:actively creating the "traditional+emerging" financial media matrix and creating the "the kingdom of rate of flow" with the power of algorithms and public praise.The fourth chapter is the problems and optimization strategies of "Be Steeled in Repeated Struggles".This chapter describes the current situation of the communication of the Party history of the documentary through questionnaire design,interview and other research methods.It believes that the documentary has some problems in the content production,such as "telling" obscuring "showing",some sound and picture mismatch,and the late narrative is too grand.In the way of communication,there are some problems,such as the deviation of the audience differentiation strategy and the deficiency of integrated marketing communication strategy.On this basis,it puts forward some optimization suggestions to solve the problems of communication content with a balanced way and solve the problems of communication mode with an integral thinking.Finally,in the "epilogue",this paper holds that,taking the popular documentary "Be Steeled in Repeated Struggles" as a reference,the documentary of the Party history in the new era needs to change its thinking and spread the Party history by integrating marketing communication thinking;Optimize the content,narrate the Party history with story narrative strategy;Innovative form,to present the history of the Party in a micro structure,so as to better improve the communication effect and efficiency.