Research On The Communication Effect Of The Ergeng Videos Micro-documentary

With the popularity of the Internet and the rapid development of technology,information acquisition methods based on graphic symbols have gradually failed to meet the reading and life needs of the public.Micro video attracts the audience with its unique symbolic characteristics,and gradually becomes one of the mainstream information acquisition methods in the era of mobile Internet.The micro-documentary has attracted wide attention from the audience with its true,profound and unique features.Ergen Video has become a leader in the industry with its professional production and creation of content.This article will analyze its professional production model,creative team and the content it produces,and on the basis of this,we will use a questionnaire survey to analyze its content.Investigate the effects of the documentary film.What is the status quo of the second micro video documentary? What is the effect of the second micro video documentary? What are the implications for the development of micro-documentaries? This is an issue that needs to be clarified in this article.This thesis is divided into five parts.The introduction part clarifies the background and significance of the research,the literature review,the main theoretical basis of the research and the research methods and innovation points in the introduction.The first chapter is to summarize the concept and characteristics of the micro-documentary.And sort out the development process of micro documentary.In addition,it mainly expounds the development overview of Erchang Video and the selection of Erchang Video as the basis of a typical case in this article;Chapter 2 is based on Lasswell’s "5W" communication model,focusing on the three aspects of the main body,content and strategy In-depth exploration of the propagation status of Ergeng video micro-documentary,and the key to the good communication effect of Ergeng video is inseparable from its professional production model,micro-character narrative perspective,and social responsibility and mission to inherit excellent traditional culture;The third chapter is based on the analysis of the results of the questionnaire on the communication effect of the second documentary video micro-documentary,and uses the "use and satisfaction" theory to analyze the social structure characteristics,cognitive attitudes,and behavioral motivation of the secondaudience video audience.It was found that the audience was very interested in the new media transmission method of micro-documentaries.They relax and learn by watching micro-documentaries in their spare time.Summarize the factors that affect the effect of the second micro video documentary communication,analyze the results of the research on the second micro video documentary communication effect;Chapter 4 through the first three chapters of the investigation,summarize the inspiration and laws of the second micro video documentary communication Prospect forecast for the future development of micro documentaries.For example,in the development process of the micro-documentary media platform,it is necessary to change the communication concept,optimize the communication content,and innovate the monetization model.The most important point is to clarify the social responsibility that the media should bear and to play the educational value.As a mode of information dissemination under the new media environment,micro documentaries have inestimable development potential.How to further optimize the dissemination effect of media content is a key issue that needs continuous exploration in many micro-documentary content creation platforms such as Ergen Video.