| Jiang Ziya,as a famous person in Chinese history and culture,and his related deeds,such as the battle of cutting down Shang Dynasty,Battles of Muye,Taigong fishing and commanding the gods,have been spread and enriched for thousands of years,forming a unique Jiang Taigong culture,which also attracts many screenwriters and directors to draw materials from it and compeete to shoot.However,different times have different focus on Jiang Ziya,which also reveals different cultural connotations.This paper discusses the evolution of Jiang Ziya’s image in Chinese mainland film and television works since the new period from a diachronic point of view.This evolution can be roughly summarized from God to Man.This paper breaks through the synchronic and unidirectional research of a certain period in the past,and analyzes the image of Jiang Ziya’s films and television from a diachronic and multidimensional perspective.With the research objects of Chinese mainland film and television works such as "The Legend of Deification","The Goddess Hero List","The New Goddess Jiang Ziya",and "Jiang Ziya",this article uses case analysis,the methods of literature research,and comparative analysis to analyze the evolution of Jiang Ziya’s film and television images and the reasons for their evolution in the new era.This article has five chapters.The first chapter briefly combs Jiang Ziya’s historical and literary images,and analyzes Jiang Ziya’s image evolution from man to god;The second chapter mainly analyzes the characteristics and reasons of Jiang Ziya’s film and television images of "Gods" during this period,taking the film and television works of "Gods" in 1990,"Gods" in 2006,"Fengming Qishan" in 2006,and "Gods" in 2009;The third chapter explores the characteristics and causes of Jiang Ziya as a "perfect person",taking the 2014"New Goddess Heroes List" and the 2015 "New Goddess Heroes List Ⅱ" as research objects;The fourth part,based on the film "New Goddess Jiang Ziya" and the animated film "Jiang Ziya",analyzes how film and television works deified during this period,portraying JiangZiya as an "ordinary person",and analyzes its cultural reasons;The fifth chapter analyze the cultural foundation of the formation of Jiang Ziya’s image from the perspectives of Confucianism and Taoism,and analyze the internal driving force of its film and television image evolution from the perspectives of postmodern popular culture and cultural industry. |