Research On The Marketing Strategy Of GSX Company’s Adult English Online Education Service

In recent years,the emergence of intelligent mobile terminals,mobile digital network technology,big data and AI artificial intelligence as the core information technology and the rise of the Internet have caused rapid growth in the demand for the online education and learning market,and at the same time,it is personalized for users.The competition among training institutions that accurately match the teaching methods is also becoming increasingly fierce.For GSX adult English online education,it not only has to face the pressure of competition in the domestic industry,but also has to face the impact of the epidemic environment on the education market,insufficient resources,saturation of the territorial market and products,and policy risks.Therefore,only through continuous reform and innovation to formulate a service marketing strategy that is in line with the company’s own sustainable development,the continuous expansion of the market scale has become the core competitiveness of the continuous development of the online education industry.This article combines the current situation of the adult English online education market and the practices of online education companies at home and abroad,combines the service marketing concept with the current status of GSX adult English online education services,and proposes that it is suitable for adult English online education institutions based on the national conditions of our country.Continuous development of service marketing strategy.This article takes the domestic online education service company GSX Adult English Department as the research object,adopts the research methods of literature research and case analysis,starts from introducing the development status of adult English online education,explains the content and methods of this research,and focuses on service marketing,Service quality and service marketing strategy theory were introduced.After that,it analyzes the external environment of GSX adult English online education service marketing and the current internal business situation and marketing status,introduces the current service marketing strategies and results,and uses SWOT analysis to study the service marketing environment of GSX adult English online education..Finally,through the STP analysis method,the SERVQUAL survey and the 5GAP model,the current GSX adult English online education service marketing problems are analyzed,and 7Ps marketing strategies(including: price,product,promotion,channels,personnel management,tangible display,seven aspects of the service process)propose targeted strategies for GSX adult English online education service marketing,and explain implementation guarantees.This thesis is based on the theory of service marketing,starting from the actual problems of GSX Adult English Online Education,and deeply analyzing the current problems of the enterprise.At the same time,combining the feedback from the questionnaires related to the service quality that the students feel during the learning process,it is GSX Adult English Online Educational services put forward a targeted service marketing plan.It is hoped that the research results of this article can also provide reference and reference for other adult English online education service institutions in my country,so that they can provide customers with more precise marketing services.