| Text,graphics,color......All the time,we are all in the transmission and receiving information,especially in today’s age of the Internet,various forms of expression can be hold in which,The application of visual illusion language in poster design makes the forms of poster design more diverse and rich,full of vitality.At the same time,it stimulates the creative thinking of the audience and maximizes the value and significance of poster design.In this paper,using the methods of data collection,case analysis,the value of the visual illusion in the poster design design are studied,with the basic concept,basic types of optical illusion as the foundation,with the help of dot,line,face,such as shape,color,quality,and the design language,as well as the typical case analysis,inspire viewers to think about things,pull close the distance between the viewer and the designer,It strengthens the communication and interaction between the viewer and the designer,makes the viewer have rich association and extension,can bring the viewer a reasonable and unexpected visual experience,produces an illusion feeling inconsistent with or contrary to the objective,and attracts the attention of the viewer.,to convey the profound philosophy contained in the work,so that the work in the form and content of the full combination.Based on the research results of art science and cognitive psychology,this paper explores the application value of visual illusion language in poster design.Transient and transient is one aspect of poster design,while the other includes eternity and immutability.Modern poster design combines the two aspects.According to the principle of optical illusion,let poster art become an important part of the culture and human activities of The Times.Show the value of poster design as a traditional medium in its unique form.,seeking "difference" in the same,seeking "same" in the different,not limited to the form itself,from form to image,from image to meaning,from visual perception to inner feeling,with the mind imprinted on things,with things according to the heart. |
