Research On The Application Of Visual Illusion In Poster Design

Optical illusion is a universal and special visual phenomenon,which is the contradiction and conflict between the image captured by vision and the real world.The wide application of optical illusion in poster design brings unique charm to art works.And with the development of the times,the use of optical illusions in poster design is constantly changing and updating.The first chapter of this article explains the concept and causes of optical illusion;explores the manifestations of optical illusion in poster design,which are graphic optical illusion,color optical illusion and dynamic optical illusion.Starting from the theory of optical illusion and the form of expression in poster design,analyze the point of convergence between optical illusion and posters in attracting public attention and stimulating the interest of viewers.At the same time,the wide spread of poster design provides a carrier for the presentation of optical illusion art;and Discuss the rational use and correction of optical illusions to avoid misleading and visual fatigue.The second chapter of this article analyzes the characteristics of optical illusion poster design.Including the fuzziness and interest,contradiction and supernormality,sense of hierarchy and rhythm of the optical illusion posters,it can give the work multiple meanings,enhance emotional interaction,shape the space experience,expand the depth of thinking,enrich the feeling atmosphere,and create agile vitality.Thus the value of optical illusion used in poster design is reflected.The third chapter of this article discusses the innovative design of optical illusion posters.In the current digital age,the innovation of design technology has brought more convenient design methods to the use of optical illusions,ensuring the timeliness of optical illusion poster design,enriching the design and display methods of optical illusion posters,enhancing interactivity,and promoting multiple The intersection of style and technology.At the same time,the changes and development of social politics,economy,and culture have provided an inexhaustible source of novel content and methods for optical illusion poster works.Finally,this article discusses the practical case of the design of the optical illusion poster with the topic of "Space Illusion".The creative conception part of the design starts from the characteristics of the optical illusion poster design,and the creative process and design display part start with the different expressions of the optical illusion in the poster design.Based on the support of digital technology,create graphics,colors,and dynamic optical illusion expressions.Combine the works and display them in a variety of ways.Studies have proved that the use of optical illusion art can bring diverse expressions and new visual experiences to poster design;with the continuous innovation of digital technology and cultural ideas,optical illusion poster design is also gradually reforming and innovating in terms of expression content and presentation methods.,To move towards the comprehensive application of diversification and integration.Therefore,the use of optical illusion in poster design is of great significance.