| The traditional Chinese folk art is one of the important manifestations of the long accumulation of Chinese culture.The pig image in folk art has a rich variety of expressions and is a kind of material and spiritual appeal for the people.Through the study of literature and heirloom materials,it is found that as early as in ancient times,there existed the primitive worship and wealth ritual beliefs of the ancient people who used the pig as a symbol of the Heavenly Emperor Beidou.Thus,starting from the culture of pig image in folk art,we analyze the historical inheritance of pig image and traditional Chinese folk culture,clarify the development process of pig image in Chinese folk society and religious culture,and reflect the diversified and complex development and evolution of Chinese folk art.We extract the pig image elements from them and use modern design language to disrupt and reorganize them to create a creative brand of pig image that meets modern aesthetic needs.Due to the proliferation of cultural and creative brand designs,serious homogenization,blurred expression of cultural characteristics and superficiality of cultural and creative products,it is especially important to dig deeper into traditional culture and re-inject the primitive worship of the pig image into the design of cultural and creative brands,so as to make them more modern aesthetic characteristics and humanistic spirit.The article discusses the origin and primitive worship of the pig image in Chinese folk art,analyzes the development and evolution of the pig image and primitive religion,and explores the practical application of the pig image in traditional folk art by using modern design expressions,ideas and methods to explore the cultural and creative brand design. |