Research On Digital Presentation Design Of Chinese Herbal Medicine Culture Underthe Construction Of Media Scene Theory

After literature research and investigation,this thesis divided the content of Chinese herbal medicine culture into three categories: pharmacological technology,artistic culture and humanistic history.The presentation forms of Chinese herbal medicine culture were sorted out from the perspectives of tradition and digitalization,and the deficiencies in the digital display of Chinese herbal medicine culture were found.The media scene theory was introduced and the close relationship among the four elements(audience state,cultural habits,space environment and social atmosphere)that make up the main content of the theory was analyzed to provide a new way to solve the problems of digital display of Chinese herbal medicine culture.In view of the lack of diversity of presentation content,the serialization,miniaturization and storytelling design methods of content shaping were put forward.Different digital technologies that are fit for the cultural content of Chinese herbal medicine were summarized to resolve the problem of low application level of digital technology.In order to solve the problem of ignoring user experience,it was proposed to take the audience as the center and create an appropriate platform to provide communication channels for the audience,and further enhance their emotional experience.Based on the above researches,the personalized,emotional and hybrid design principles of the digital display design of Chinese herbal medicine culture were obtained through the construction of media scene.What’s more,some design strategies were therefore put forward,such as adapting the technology to the audience,correlating the content with the form,and connecting the interaction with the scene,etc.At last,largehead atractylodes rhizome(LAR)was applied as a representative Chinese herbal medicine to carry out the digital display design practice and further confirm the above design principles and design strategies.This study has taken the Chinese herbal medicine culture as the research subject,with the media scene theory being the theoretical support,and is expected to provide references for the digital display design research of Chinese herbal medicine culture by the combination of communication theories and art design practices.