Research On Profit Quality Of H Film And Television From The Perspective Of Sustainable Development

Since the reform and opening up,television,film and radio have entered people’s lives and developed rapidly,which has played a certain role in promoting the network economy,entertainment industry and relevant cultural markets.In this environment,the film and television industry is gradually growing and the trend is mature.A large number of film and television companies enter the market,which intensifies the industry competition.Although many film and television companies have promoted the development of the industry,their own profit status is uneven.Therefore,analyzing the profit quality of each company can evaluate the development of the company,which is more conducive to the in-depth analysis of a single enterprise.At the same time,sustainable development,as the current trend,is the experience of long-term development in history.The company is now facing changes in the internal and external environment,and the life cycle of enterprises in the market is generally shortened.How to gain a firm foothold in the market and achieve sustainable development is a major problem facing the development of the company.In the context of sustainable development,higher requirements are also put forward for the profit quality of enterprises.How to achieve sustainable development has become an important content for enterprises to achieve profits and improve the profit quality.Therefore,selecting a representative company in the film and television industry is of great significance to evaluate the profit quality of the company in the context of sustainable development.This paper selects H film and television as the case object.This paper reviews the relevant literature of profit quality evaluation,focuses on combing the concept of profit quality from the perspective of sustainable development,expounds the theoretical basis of profit quality evaluation ideas,and analyzes the shortcomings of H film and television in the process of profit quality evaluation and the feasibility and necessity of implementing profit quality evaluation through a brief introduction to H film and television itself and the situation of the industry.Based on the relevant literature,this paper constructs the evaluation system of profit quality.This paper selects two different dimensions,a total of 18 evaluation indexes,and uses the entropy weight method and TOPSIS method to construct the profit quality evaluation system from the perspective of sustainable development.This evaluation system is used to evaluate the horizontal and vertical profit quality of H film and television,then analyzes its problems in profit quality and puts forward suggestions for improvement.This paper vertically evaluates the comprehensive profit quality of H film and television from 2016 to 2020,compares its profit quality in 2020 with the other four listed companies in the film and television industry,finds that it has the problems of high operating cost,insufficient core competitiveness of main business and weak rationality of capital structure,and puts forward targeted suggestions to strengthen cost control,improve the profitability of main business and optimize the capital structure of the company.To sum up,the development of the film and television industry should not only focus on the growth of economic interests,but should improve the company’s sustainable development ability from a comprehensive level and gradually improve the company’s profit quality on the premise of realizing sustainable development.Taking H film and television as a case company,this paper constructs its profit quality evaluation system from the perspective of sustainable development,which can provide new ideas and Enlightenment for the profit quality evaluation of other companies in the film and television industry.