Research On The Profit Model Of The Film And Television Industry Under The Concentric Diversification Strateg

With the continuous progress of the times and the rapid development of economic globalization,the cultural film and television industry has gradually occupied an important position in my country’s socialist economy.More and more investors have poured into the film and television media market,and the cultural media industry has gradually grown.Therefore,the analysis of the profit model is an indispensable link in the development of every enterprise.It not only reflects the financial status and operating results of the enterprise in a certain period,but also reflects the advantages and disadvantages and development trends of the enterprise in the entire operation process.Provide important financial information for the management and operation of enterprises.Through the analysis of the financial data and non-financial data of Huace Film and Television Enterprise in the past five years,it can be seen that there are some problems in the profit model of the enterprise.It is mainly manifested in management ability and investment decisionmaking.For any enterprise,management level and investment decision-making are inseparable from future development.This paper analyzes the profit model based on the five elements of Slewowski’s profit model,from the profit object,profit point,profit source,profit leverage and profit barrier to analyze the profit model,and then from the financial indicators of Huace Film and Television,respectively,profit Ability,cash flow trend,solvency,operating ability and development ability,as well as non-financial indicators,namely market size,personnel management,personnel composition,R&D investment and dividend distribution to analyze the profit model,through various financial indicators and According to non-financial indicators,in general,Huace Film and Television’s concentric diversified business has developed relatively successfully and has achieved obvious results.Its profitability and growth ability are good,its cash flow situation is relatively stable,its market share is relatively high,and its talent The training system is well established,but there are many uncertainties in the diversified profit model.The operating capacity and long-term solvency need to be strengthened.The loss of personnel should be paid attention to.There are industry policy risks and over-examination risks.According to relevant information Analyze the reasons for these phenomena,and put forward countermeasures and suggestions for various problems one by one,such as reducing the uncertainty factors of profit model,improving the liquidity of inventory and accounts receivable,using problems from a long-term perspective,and paying attention to current affairs Politics,etc.,and constantly improve the profit model of Huace Film and Television,so that the enterprise can develop better.Huace Film and Television is a leader in the film and television industry.It has been listed in 2010.In 2013,it acquired Shanghai Keton Film and Television Co.,Ltd.,using the company’s database resources,which is more conducive to the company’s development.By analyzing the profit model of Huace Film and Television,it can also be used as a reference for other companies in the film and television media industry.Although it may not be suitable for all companies,it will also inspire the development of profit models of other companies.