Research On Precision Marketing Strategy Of Lianhua Island Leisure Culture Park In Changchun

There is fundamental contradiction in society,and people have infinite satisfaction in not only basic life security but also spiritual world.But the rapid growth of tourism and the enactment of national policy provided new opportunities for the development of the third sector.At the same time,the big data age seems to have played an important role in the transformation of human beings from traditional travel to traditional travel.The change in the market improved ticket marketing.In all areas,the competitiveness of many competitors must be used to enhance market competitiveness.Jilin is a heavy industrial production base,but there are major potential and tourism potential for tourism.People need to optimize marketing and geographical environment as they understand the needs of tourists and diversified tourism products.This study examines the culture and harmony activities of rengejima entertainment park.It is a rare natural resource,and it has no value,experience,culture,social value,and sustainability of the economy.Since the marketing strategy of the cultural leisure garden is noticed in Changchun RENGA Island,this problem is necessary for the optimization of marketing strategy of the related research.We found the optimization marketing strategy of rengejima entertainment park through the data obtained by actual survey.Discover problems that exist in terms of product innovation,dissemination,communication,value exhibition,process management,and sales routes,including deficiencies.D.Next,we analyzed the inside and outside environment of Cultural Park,clarified the internal superiority of Cultural Park in the development process,examined the chance and challenge of the outside,coupled STP theory and survey data,and analyzed the market situation of Cultural Park.Establish the position of the market.Third,we analyzed the actual conditions in which two cultural parks are located based on the theory of 7PS theory,and presented a concrete optimization strategy including optimization strategies in terms of price and sales routes.D.Finally,we submitted concrete measures to ensure the practice of the cultural park system and provided escort to the optimization of marketing strategy in renghua Island Entertainment Park in Changchun City.