Design And Research Of Online Language Learning APP Based On Persuasion Theory

With the rapid development of mobile information network technology,the online learning system is constantly improved,and more and more learning users and teachers devote themselves to the field of mobile online education.Online learning application can provide a variety of information exchange methods,recommend more real-time and high-quality learning resources to users according to the learning behavior data generated by users’ learning activities,and give full play to students’ learning potential in all aspects.As the main category of mobile learning resources,language learning app makes full use of the advantages and functions of mobile learning devices and provides a more interesting learning platform for language learners.Compared with traditional language teaching methods,the research of persuasive design focuses on data and behavior analysis.It can provide users with more comprehensive guidance and in-depth service to find and optimize the language learning process.Therefore,taking the language learning application as the carrier,starting from the learning characteristics,learning behavior and behavior influencing factors of adults when using language learning application,this paper studies how to use the relevant theoretical knowledge and practice of persuasion design and online learning to guide the interactive process and interface design in language learning application,improve the continuous use intention of adults for language learning application,and help users form good learning habits.Firstly,this paper briefly summarizes the background development and current situation analysis of online learning and persuasive design at home and abroad,explores the research innovation of persuasive design model and strategy,and defines the design purpose,significance and innovation of the paper.At the same time,combined with the relevant theoretical research of persuasion technology and mobile learning,this paper summarizes the attribute characteristics of persuasion design and online learning,summarizes the obstacle factors of language learning,analyzes the psychological characteristics of learning,combs the application of persuasion design in language learning application,and provides theoretical support for the proposal of persuasion strategy and the implementation of design practice in language learning application.Secondly,through a combination of qualitative and quantitative research methods,this paper analyzes the behavior characteristics,experience and functional needs of adults,combined with the user’s experience of using language learning applications,focuses on the user’s motivation and ability to use language learning applications,corresponds the behavior path to the persuasion stage,sorts out the pain points and needs of users in the process of language learning,and defines the design framework of persuasion mode of language learning applications.Finally,it combs the practical process of language learning application design based on persuasion theory,constructs the persuasion model of language online learning app combined with hooked model and arcs motivation model,divides the four persuasion links of users using language learning application,and derives the persuasion design strategy for language learning application.According to the persuasion design strategy,complete the function and information architecture design of language learning app,and output relevant visual design schemes.