Research On Tong Hua’s Online Novels From The Perspective Of Literary Production

Tong Hua,as a literary IP producer,has been continuously concerned with her strong influence since she serialized her first novel Startling by Each Step on Jinjiang Original Network in 2005.Her works Startling by Each Step,Song in the Cloud,The Most Beautiful Time and so on have also been put on the screen one after another.While earning a lot of money,she also won a huge reputation,which can be described as both fame and fortune.Tong Hua,as a well-known writer of the romantic type of online novels,should not be limited to the internal text analysis and evaluation of her works,but should be placed in the perspective of literary production,conduct a comprehensive investigation on the production,dissemination,acceptance,offline publishing and adaptation of his online novels,reveal her success and shortcomings,and provide a valuable reference for the current online novel production in full swing.The introduction briefly summarizes the current situation of Tong Hua’s literary production research,and on the basis of the existing research results,explains the important significance of Tong Hua’s online novels in the field of literary production.The first chapter mainly investigates Tong Hua as a literary producer.In the past,the criticism and elaboration of Tong Hua’s works usually tended to the internal research of her works,while ignoring the external social context of online literature creation.In fact,Tong Hua’s transformation from white-collar workers to "The Queen of Love" in the field of online literature,and then to a film and television producer is also one of the main factors behind the change in her tendency to create online novels.The second chapter discusses the textual features of Tong Hua’s online novels.In the context of consumer society,Tong Hua’s online novels have three characteristics: both literary and commercial,narrative patterning,and containing a lot of economic narratives.To some extent,Tong Hua’s status in the field of online literature is obtained from the market’s approval and the interpretation of critics.The characteristics of her works are one of the main reasons why she can be recognized by the market and academics at the same time and become a successful online literature writer.The third chapter expounds the dissemination and acceptance of Tong Hua’s online novels.Tong Hua is a genuine best-selling author.Her novel has sold 8million copies in total under the marketing of her team.Due to the strong narrative of Tong Hua’s online novels,they are not only widely spread in China,but also attracts many overseas fans.Since Startling by Each Step was introduced in South Korea and became popular there and radiated to Southeast Asian countries,Tong Hua has now sold 7 novels with overseas copyrights.It can be said that Tong Hua’s online novel is a model of the spread of Chinese culture.The fourth chapter examines the offline publishing and adaptation of Tong Hua’s online novels.The IP industry chain of Tong Hua’s online novels mainly includes offline publishing,film and television adaptation,online game,comic adaptation and drama adaptation.Through the investigation,we found that capital had the effect of both good and bad feedback on Tong Hua’s online novels at the same time.The conclusion analyzes the value and limitation of Tong Hua’s online novel production.The production of Tong Hua’s online novels shows that if online literature wants to be recognized by the market and critics at the same time,it must stick to its literariness character.If the literary character blindly makes concessions to commercial character,it will not be recognized by the critics,and even lose the market.Tong Hua herself was aware of this point and made corresponding adjustments in her later creations.The current online literature production should draw on her experience and learn its lessons,especially in the context of the high attention and active involvement of the cultural management department in the network literature,adhering to literary nature and focusing on realistic themes will help to create more online literature works that are grounded and with high aesthetic value,and further promote the transformation and innovation of online literature.