Research On The Production Mechanism Of Online Literature From The Perspective Of Digital Economy

As a cultural phenomenon,online literature is one of the direct results of China’s reform and opening up.The open social space has brought about the revival of entertainment and cultural production,and it has satisfied people’s spiritual needs for recreational literature.The continuous updating and upgrading of Internet and communication technology has brought about the optimization of media,which has contributed to the mutual penetration and integration of pop culture,popular culture and daily life.At the same time,with the establishment of China’s consumer culture industry system,the professionalization of online writers has enabled online literature to enter the cultural market through an industrialized production system,and become pan-entertainment derivatives in the Internet ecological environment.These entertainment products are reversely radiated to the public after market selection,which directly constitutes a circular production,acceptance and feedback for the mass entertainment market and people’s spiritual culture.As a result,new concepts and new values are also generated and operated in these new cultural spaces in different ways.Therefore,the introduction of "production mechanism" research is based on the above basic cognition and judgment.Try to study its mechanism that can form an overall grasp of online literature,which is conducive to the comprehensive construction of the evaluation system of online literature.It is true that,as a commercial culture category,the online literature production mechanism is not just a rational rule based on economic life as the only perspective,it still carries the laws of literature in essence and has deep economic factors at the same time.External factors such as the market environment,cultural acceptance and social ecology from different historical periods have unveiled the productivity of entertainment and activated the folk vitality of the century-old popular literature legacy.In order to grasp the series of connections and the complicated relationship between them,through the revealing of the productivity of mass entertainment culture,especially people’s inner desire for entertainment culture,the relationship of cultural production has been changed from a hidden state to the forefront.How does technology,as a medium,successfully shelter this open desire? And how does the potential game function support the upgrading of entertainment culture and maximize the release of people’s repressed desires? Therefore,we should not only observe the restraint of the constant entertainment productivity by the external mechanism of variables,but also explore the huge influence of entertainment productivity on the structure and form of popular culture in different historical periods.Based on this,a series of studies such as the historical examination of pastime literature and the tracing of the genealogy of the grassroots evolutionary history of online literature,providing necessary references for literary sociology and literary economics through the exploration of the essence of online literary production.Are you trying to figure out what the production mechanism of online literature is? On the basis of what factors affect the production mechanism and other basic issues,it is also necessary to demonstrate what kind of relationship between online literature and the current people’s mental state and the trend of this relationship.First of all,as a literary form based on entertainment and cultural production,on the one hand,it is based on the storytelling mode based on language and characters,and has formed a variety of literary types.On the other hand,it breaks through the traditional one-way narrative mode of literature,and forms a "circle" literary ecology in which the author and the reader are in harmony with each other.Secondly,the literary nature of online literature needs to be discussed.Creativity and playfulness are the two main functions of online literature,which are regarded as the same as the literary nature of online literature.Both of them reflect the author’s storytelling ability and are also the most important factors to attract readers(fans).In the exposition of the historical path of online literature,it follows the theme of the times of digital economy closely.Mainstreaming is a historical necessity,and constructs three dimensions of establishing a scientific and dialectical online literature criticism system in order to seek theoretical breakthroughs.It is necessary to suppress excessive entertainment and disorderly marketization,and also to respect the desires and demands of social individuals.Re-examine entertainment productivity,and seek new support points and balance points in the adjustment of social production relations.Specifically,there are the evaluation of the social benefits of the website platform,the interaction between authors and readers(fans),the basic composition of youth subcultures,the distribution of interests between capital and producers,the consumption of popular culture,the relationship between popular cultural consumption and new ideologies and so on.Therefore,adhering to Marxist literary criticism orientation,through the criticism of capitalist alienated labor and after the establishment of the digital economy mode of production,how to fully play the guiding role of Marxist literary theory on the healthy development of online literature.In the end,online literature will become a new type of cultural form based on the meaning of Marxist practical philosophy from a popular culture of free pastime to contribute to the development of China’s digital economic and social construction.