Research On Interactive Expansion Of Public Art Based On Network Media

Public art is the comprehensive embodiment of publicity and artistry,publicity is an important core feature of public art.Nowadays,the public’s use of network media is gradually becoming routine and life oriented,and the publicity built by network media is becoming more and more obvious.At the same time,interaction is an important feature of network media and an important element of public art,and the two have a high degree of compatibility.In the post-epidemic era,the frequency and willingness of people’s public behaviors in the real space have been reduced due to the impact of the epidemic,and public art based on publicity and interaction has also been affected to a certain extent.At this time,the Internet has become a kind of space turn and opportunity of public art.Therefore,this paper expands public art to the network space for discussion and research.Network is different from reality.The network space created by network media has certain uniqueness,such as anonymity,invisibility,asynchronism,fragmentation and virtualization.And,under the influence of network media,the network generated in the space network disinhibition effect,reduces the rules in real space and system to the public the inhibitory effect of public behavior,make the public in cyberspace produces a unique interactive psychological,and triggered a unique interactive behavior,the public interaction frequency and the willingness to strengthen,And they tend to interact with each other from the perspective of entertainment based on personal emotion.Under the influence of such special media,interactive psychology and interactive behavior,the publicity,artistic expression form,artistic characteristics,interactive behavior mode,characteristics and effects of network public art will be affected to a certain extent,which is worth exploring and studying.Among them,publicity is influenced by media,the public subject is netizens,public space has become a virtual spiritual and cultural interaction space,interaction will be affected by network disinhibition effect,and network communication media is developing rapidly and iteratively.Based on this,the publicity based on network media is comprehensively constructed,which has certain particularity and can be used as an effective bearer of public art,so that public art can meet the trend of post-modern art development and the spiritual,cultural and aesthetic needs of netizens in the network space.Art based on network media has experienced nearly half a century of development,under the influence of network media,gradually derived five kinds of network public art expression:network sharing type,virtual guidance type,sensory interaction type,program development type and network combined with reality type.At the same time,under the influence of media characteristics and network disinhibition effect,network public art has the following five characteristics: staggered and complex expression,asynchronous time and space,design from rehearsal to trigger,interaction from phenomenon-based to structure-based,and evaluation system from equivalence to generalization.In the process of the evolution of network public art,network disinhibition effect plays an important role,making the public art interaction based on network media form a kind of disinhibition interaction mode,and has the characteristics of asynchronism,interaction intention and frequency enhancement,generalization,pan-entertainment and pan-personal.This kind of disinhibited interaction is a "double-edged sword",which has both the pan-entertainment problems brought by modern media and some unique effects.Citing the viewpoints of Neil Postman and Habermas,this paper expounds that the disinhibition interaction of online public art from the perspectives of media and public domain will gradually reduce the negative impact caused by the transformation of modern media and public domain.Network media has a historical evolution mode of rapid iterative development.Research and development based on Internet functions will bring new development direction to network public art.Blockchain,NFT art and meta-universe will add new forms of expression,interactive forms and unique functions to online public art in the future.The exploration of public art based on network media will continue with the rapid iteration of network media.