Research On Ethical Issues Of Network Public Opinion

The rapid development of network communications technology and the earth enriches people’s lives,to people’s lives and exchanges to provide more convenience,and in a new way to re-shape the social form.At the same time,some conflicts of interest and social contradictions in the process of social change gradually broke out,and attracted a lot of attention and hot discussion on the network through some hot events.The information communication tool,which is represented by the media,makes the network public opinion frequent and the hidden features of the network become the "public land" which people express the best opinion.The voice of the public is strengthened through the network public opinion way.However,the majority of netizens as the "bounded rationality" of the subject,in the formation of network public opinion in the process of transmission of information such as network abuse,rumors,fraud,"human flesh search" and the line of ethical issues such as bad behavior,not only destroyed the network ecological environment,Easy to impact the social mainstream social values.The ethical problems in the public opinion of the network have become a controversial topic,and we must pay close attention to it.This is of great practical significance to the theoretical research of related disciplines and the practical exploration of related problems.The paper consists of five parts.The first chapter is introduction.This paper mainly introduces the background and significance of this research,the current research situation,research methods and framework.The background of the topic mainly from the popularity of the Internet in China under the number of Internet users,media and other network communication tools such as the impact of public opinion in the network,and the network of public opinion on the impact of the real world situation.In the sense of the topic,the paper analyzes the top-level design of the network supervision level,the industry standard of the network new media level,the network morality of the individual in the Internet application and so on.In this paper,the main ethical problems in the network public opinion at home and abroad are comprehensively discussed.This chapter also introduces the main research methods and the main frame of the study.The second chapter is the theoretical basis.This paper mainly analyzes the concept of network public opinion,the basic characteristics of network public opinion and the formation path of network public opinion.In the analysis of the concept of public opinion on the network mainly on public opinion and public opinion were analyzed,and the meaning of the network public opinion was defined.The characteristics of the network public opinion,mainly from the central and fragmented,rapid and repeated,functional and abused several aspects of a specific analysis.The formation of public opinion in the network path,mainly from the network of public opinion of the occurrence process,that is,nurture,high,extinction three main stages of analysis.The third chapter is on the basis of the above-mentioned research on the ethical issues in the public opinion of the Internet and its causes.On the ethical issues,the author mainly studies the three main subjects,such as individual netizens,network media platform and government management department,and discusses the reasons of their ethical problems in network public opinion.The fourth chapter mainly studies the countermeasure against the former problem.Including the ethical principles of network public opinion and the path of realistic regulation.The basic principles include the principle of non-injury,the principle of freedom and good governance,the principle of openness and efficiency;the regulatory path includes three aspects: government level,industry level and individual level.The fifth chapter is the summary of the whole paper.The main issues are briefly reviewed and the shortcomings of the research are briefly introduced.