A Probe Of Chinese Graphic Design Competition Image Development In New Media Environment

The rapid development of information and network technology has given new media more diverse possibilities and development space.New media has gradually expanded from media that initially provided content to all sectors of society,and has developed into a dominant media with diverse functions.The influence and boundaries of new media are expanding,prompting a change in the media and dimension of graphic design.As an important part of the field of graphic design,how to cater to the development trend of new media in the image of graphic design events,combined with the design thinking and design methods of keeping pace with the times to create a more distinctive image of the event is worthy of consideration and discussion.The main research content of the thesis is divided into three parts: First,it clarifies the conception of graphic design competition image,characteristics and advantages of new media and graphic design and analyzes the direction of graphic design expression and communication features under the influence of new media.Second,it researches some domestics representative graphic design competitions,collecting image expression materials on various new media and analyzing its design conception,design thinking and creation methods.To summarize and sort the previous competition information,it analyzes the influence of new media on domestic graphic design competition on publicity means,competition rules and visual image.Third,room of improvement is came up with by summarizing the current domestic graphic design competition image.To arrive at suitable development ideas and countermeasures of domestic graphic design competition image,it reflects on current existing problems.Through the research,we can fully understand the development trend of graphic design under the new media environment,the transformation and innovation process of graphic design competition images,and the development direction of graphic design competition images in the new media environment can be more clearly understood.