New Media Graphics Research On The Brand Image Design Of Zhangjialou Town From The Perspective Of

In the background of the new media era,graphic design is constantly innovating and developing,and dynamic graphics have become a trend.Zhangjialou Town is a small township under the jurisdiction of Qingdao City,Shandong Province.Zhangjialou Town accelerates the transformation of the township and optimizes the construction to promote the comprehensive revitalization of the countryside,but the brand image of Zhangjialou Town is not recognizable and promoted enough at present.This topic is based on the new media graphic perspective to explore and sort out the brand logo graphic symbols of Zhangjialou town’s special industries,and improve the brand image characteristics in the form of dynamic expression.To create an all-round brand image of Zhangjialou town with cultural characteristics,agricultural development,ecological protection and industrial value under the new media graphic perspective.This project takes the characteristic industry of Zhangjialou town as the entry point of brand construction and explores the graphic design under the perspective of new media.Through research methods such as literature research method,case study method and field research analysis method,we firstly analyze the development trend of new media era,the development and innovation of graphic design under the perspective of new media and the development trend of dynamic graphics;secondly,we study the concept and positioning of brand image of Zhangjialou town,analyze the current situation of brand image of Zhangjialou town by using field research and summarize the logo graphics of Zhangjialou town’s characteristic industries;finally,we study Finally,we study the classification,expression and design characteristics of the graphic symbols in the brand image of Zhangjialou town,and complete the brand design practice.The logo graphics of Zhangjialou town’s characteristic industries are applied to the brand image office system,guidance system,publicity posters and dynamic graphic propaganda film,presenting the unique brand image of Zhangjialou town’s natural landscape beauty,ecological environment beauty,agricultural development beauty and art and culture beauty.The innovation of this paper,the five perspectives of wisdom agriculture,local tourism,cultural industry,digital platform and new countryside explore the characteristic industry logo graphics of Zhangjialou town,so that the characteristic industry of Zhangjialou town is the characteristic logo on the development of the township,and also the visual logo of the brand image;the graphic design innovation and the integration of dynamic graphics under the perspective of new media,using the form of two-dimensional code and link for the dynamic graphics of Zhangjialou town Presenting,static graphics and dynamic graphics are combined to show the characteristics of Zhangjialou town in graphics,colors and serialization.Realize its local humanistic value and industrial value,and promote the local brand awareness and economic development.