Research On The Cross-cultural Marketing Strategy Of Korean Pop Music In My Countr

The Korean pop music(K-pop)was produced in the 1980 s to 1990 s,with its popularity,entertainment and other characteristics in the world wide spread popular,and gradually showed a diversified development trend.In the late 1990 s,Korean pop music began to spread to China,and the fusion of hip-hop,electronics,popular folk songs,dance and so on a variety of eastern and western music culture elements in the development of an unprecedented flourishing in,hand in hand with the cross-cultural communication,Korean pop music also formed with distinctive characteristics of music brand in China.In the 21 st century,The development of K-pop music is more rapid.While carrying out cross-cultural communication to China,k-pop music brands also carry out cross-cultural marketing to China from various aspects.At present,under the background of the rapid development of cultural communication and communication media,the Korean-style artist training and packaging model is widely used in China,which provides a more comprehensive and valuable reference for the development of China’s music industry.A series of development conditions show that K-pop music has been in a stable state of development for many years,which has important reference significance for the cross-cultural marketing of Chinese pop music.This paper will first start from the development background of K-pop music,explore its characteristics and transmission mode.Secondly,with the help of 4I marketing theory,it analyzes the cross-cultural marketing methods of Korean pop music in China.Finally,based on the way of cross-cultural marketing of K-pop music in China,this paper further proposes the strategies of cross-cultural marketing of Chinese pop music in foreign countries.