| Books have become a normal tool for cultural dissemination.Book design is the transformation of their unique thinking and methods,while book cultural and creative design is based on book design for morphological construction and cultural extension.As the builder of book cultural and creative design,it is necessary to constantly explore the multi-dimensional establishment of book form and the multi-directional expression of culture,to create unique and unique works,and to promote the diversified development of book cultural and creative design.This thesis starts from the book cultural and creative design and conducts researches from the perspective of book form and cultural expression.The content of the first part mainly analyzes the development context of book design and cultural and creative design,and explores the definition and characteristics of book cultural and creative design based on this;Multi-dimensional morphological features;The third part mainly explores the cultural expression of book design.Through cultural extraction and emotional interaction,readers can enter a wider reading situation and strengthen the concept expression of reading characteristics.The fourth part is an experimental presentation that integrates archaeological culture and book cultural and creative design from the perspective of design practice.Through the study of the form and culture of book cultural and creative design,we seek the infinite possibilities of reading,and at the same time provide new thinking and concepts for the existence and development of book design. |